Using Video for Better Marketing and a Better World 
Growing up in Lafayette, Max Cusimano was not a lot uncovered to the humanities. Even although his mother and father met whereas performing in a native civic theater manufacturing, the general public colleges didn’t have a lot of a advantageous arts focus.
Then he went off to varsity on the University of Southern California, and “a complete new world opened up” for him. USC has one of many high movie and video packages within the nation, and Cusimano dove in wholeheartedly. After commencement, he went to work within the studios of famed director Ridley Scott (“Bladerunner”). Then in 2010 he stepped out on his personal, and inside simply a few years, had produced a number of thousand quick movies for purchasers within the Los Angeles space.
Louisiana referred to as him residence in 2012, and the following yr he began NolaVid in New Orleans. One of his largest West Coast purchasers was Yelp, and he was in a position to attract on that connection for work to launch the brand new enterprise. And it got here with a bonus …
“My first mission was with SoBou, working with Samantha Fritz,” mentioned Cusimano. “And now we’re married with two youngsters.”
The new firm blossomed as quick as the brand new romance. “I met a lot of individuals capturing for Yelp, which led to extra enterprise,” he recounted, “and I continued to get work by way of the Google/Yelp connection.”
Initially, a lot of the work was numerous forms of advertising movies, model and company movies, and tv adverts, together with some occasion video and images. That such an enterprise would thrive is no surprise; on this age of Instagram and TikTok, video communications have develop into an more and more substantial and profitable part of selling.
According to the nationwide advertising agency HubSpot, 94% of companies now think about video an efficient advertising software. Additionally, 81% of people who used video noticed a rise in gross sales, 82% think about it a key part of their advertising technique, and 83% suppose it offers them a good return on funding. More than half skilled a discount in help calls.
Cusimano takes a private method to his work. “The very first thing is to determine the consumer’s targets,” he mentioned. Types of movies could embrace gross sales, recruitment or normal info. Sometimes the message is directed internally, serving to to attach departments inside a bigger firm.
“We have to find out the suitable size for every video,” defined Cusimano. “People have shorter consideration spans now. We need to look for the proper location, determine who’s going to be within the movies, take care of the logistics. In the tip, it’s about what advantages the consumer, what delivers the message.”
Cusimano additionally famous that “folks have this notion that video may be very costly, however finances ranges actually vary from a couple thousand {dollars} as much as a hundred thousand {dollars}. Technology has introduced us to a place the place video is accessible to all companies.”
Despite his appreciable success within the advertising world, Cusimano is now seeking to take NolaVid into new areas, particularly short-form documentaries. One imminent mission is working with Ducks Unlimited on three items on wetlands conservation. While this work is much less profitable than advertising, it’s nearer to Cusimano’s coronary heart.
“Doing significant work goes a good distance generally,” he noticed.
In a comparable vein, Cusimano is doing a mission with the American Red Cross to doc what’s going on with the varied south Louisiana disasters for the remainder of the nation and the world. The work is each highly effective and delicate. “Our problem,” he mentioned, “is to search out the pictures that take advantage of influence with out being disrespectful.”
The atmosphere, and the outside expertise, inspire Cusimano strongly, and his subsequent enterprise will take this one step additional. He is within the growth stage for a enterprise that can information clients by way of trails – initially in West Virginia – which are prime for wildlife images and video.“We wish to present a place for folks to reconnect and get again to their finest selves,” Cusimano defined. “We wish to deliver them nearer to nature.”
While NolaVid will proceed its core video advertising enterprise, Cusimano unquestionably needs to do extra. “I’ve at all times adopted my ardour, not simply gone after the cash,” he concluded. “We can use the ability of the medium to enhance our scenario.”

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