Zee5 banks on podcast, influencer marketing, social media engagement and other content initiatives for Rashmi Rocket

Zee5 has launched a social consciousness marketing campaign named #LetRashmiRun, forward of the discharge of the film Rashmi Rocket. The marketing campaign delivers a easy however robust message of stopping gender testing for feminine athletes in India.
The marketing campaign introduced Hima Das’ story to the forefront, by way of Ghani Hookstep Challenge and influencer collaborations with folks comparable to Mandira Bedi, Kritika Khurana, Sushant Divgikr, Harmanpreet Kaur, RJ Malishka, Faye D’Souza, Sania Mirza, Sonali Swami, Garima Avtar, who got here out with their vocal assist towards gender testing. The marketing campaign witnessed the on-ground ‘Run with Rashmi’ drive that noticed 200+ Mumbaikars run on Carter Road to assist the trigger.
Manish Kalra, Chief Business Officer, Zee5 India, mentioned, “Rashmi Rocket is a superb addition to our numerous library of actual, related and resonant Indian tales. In our endeavour to supply differentiated content to leisure loving audiences, we’re honoured to deliver social points comparable to gender disparity amongst our athletes to the fore, one thing we needed to create extra consciousness round. With the launch of #LetRashmiRun, we’re breaking the social assemble and voicing the numerous stereotypes that girls discover themselves boxed in. We’ve left no stone unturned by protecting digital and social media activations, influencer collaborations, strategic advert placements, model associations, tv, and on-ground occasions. We’re glad to see that the marketing campaign has performed exceedingly effectively and related us with 22 million audiences throughout the nation. We hope to see extra customers interact with us and give the inspirational sports activities drama a watch.”
Kick-starting the marketing campaign was a heart-warming tete-a-tete between lead actor Taapsee Pannu and real-life rocket Hima Das on the latter’s coaching, routine and journey to grow to be the celebrated Dhing Express. Leading as much as the launch of the movie on Dussehra, Zee5 additionally roped in 9 influencers (talked about above) for the 9 days of Navaratri, the place every influencer posted an Instagram reel about their journey, and how they assist Rashmi in her battle towards gender testing.
The assist campaigns launched on social media channels inspired netizens to voice their assist utilizing hashtags like #LetRashmiRun and #StopGenderTesting to voice their opinion. #LetRashmiRun additionally roped in widespread influencer Beer Biceps (Ranveer Allahbadia) for a podcast on this social situation.
Leveraging its community energy, the marketing campaign aired throughout a number of Zee group platforms throughout GECs, films, information and music channels, strategic interventions on actuality exhibits on Zee Comedy, the Kapil Sharma Show, Kumkum Bhagya and throughout YouTube, Facebook and Instagram as effectively.
Rashmi Rocket is a sports activities drama that narrates the inspiring story of a small-town woman and her journey of changing into a national-level athlete.


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