How to use TikTok for business

Business Leader lately obtained this unique article from digital workplace suppliers Rovva round the advantages of utilizing TikTook for companies.
To many, TikTook appears to be like like a social media platform for ‘the children’ – lip syncing movies, loopy dance routines and short-form comedy sketches created by anybody and everybody. But it does have a spot for companies, and when you get it proper, it may be vastly helpful.
In this text, we’ll present you ways to use TikTook for business and the advantages you may acquire by utilizing this platform in your social media technique.
What is TikTook?
In quick, TikTook is a social media platform that enables customers to create and watch quick movies or video snippets. It was launched in 2017 and has shortly risen to grow to be one of the crucial standard social media platforms used around the globe.
As of January 2021, TikTook has over 689 million month-to-month lively customers worldwide which places it seventh in a listing of social media platform reputation by consumer numbers. However, it’s essential to keep in mind that the platform is younger, and each Facebook and Instagram took a for much longer time from launch to acquire the identical variety of customers.
The common demographic for TikTook is Generation Z, with 26% of 2019 customers within the UK being aged between 18 and 24. However, we anticipate this quantity to have grown considerably for the reason that COVID-19 pandemic when TikTook grew to become ‘the platform of the pandemic’.
Is TikTook good for business?
If your goal market is Generation Z, then we will say with confidence that TikTook can be good for your business. However, this doesn’t imply it’s not good for companies concentrating on different demographics, particularly given the breadth of content material seen on the platform. The platform is regularly rising its consumer base, with increasingly more folks from completely different age brackets downloading the app day by day.
Over the final yr or so, manufacturers have actually began seeing the worth of TikTook for business and integrating it into their advertising and marketing methods. One of the explanations for that is how straightforward it’s for companies to have interaction with their customers and audience on the platform, whether or not that’s by means of promoting on TikTook, TikTook influencers or by sharing user-generated content material.
instance is Marks and Spencer – not a model you’d sometimes affiliate with concentrating on a youthful viewers – who used TikTook to create a Valentine’s Day marketing campaign that might push their ‘Dine in’ meal promotion. The model used movies produced by three prime UK influencers and printed them within the TikTook TopView and In-Feed Brand Premium Ads sections with a powerful name to motion.
By not taking themselves too significantly and creating light-hearted content material that was acceptable for the platform, M&S have been in a position to obtain nice outcomes from the marketing campaign, with a CTR of 15% and an engagement charge of 15.47%.
The advantages of TikTook for business
The advantages of TikTook for business are a number of, identical to another social media platform within the digital age. One of the perfect advantages of TikTook for business, nevertheless, is the flexibility to go viral, which could be nice for model consciousness of small companies.
While the precise algorithm of the platform remains to be unclear, it appears simpler for video content material to go viral on TikTook than on different social media platforms. Couple this with the truth that a single TikTook video can and can be shared on different social media platforms, and it’s clear to see the worth for companies when it comes to producing model consciousness and rising attain.
Some different key advantages of TikTook for business embody:

Large lively viewers with over 689 million month-to-month customers
Global attain with availability in 141 nations
Less invasive manner of selling and capturing the eye of a era that ceaselessly makes use of ad-blockers
Can be an inexpensive choice without having for extremely edited movies or specialist gear
Opportunity for maximising user-generated content material to drive authenticity and conversions – UGC leads to 29% greater internet conversionsthan campaigns or web sites with out it
Several methods to goal TikTook customers, with a number of alternatives for constructing model consciousness

How to use TikTook for business advertising and marketing
If you assume TikTook could be the appropriate platform for you to use in your social media advertising and marketing technique, there are a couple of methods you may use it to get essentially the most worth for your business. It’s additionally essential to take steps to perceive the platform so you may use it to its full potential.
Let’s undergo a couple of prime ideas for utilizing the app for business.
Get to know TikTook
TikTook advertising and marketing isn’t like another promoting you do, so that you want to make sure you totally perceive the platform earlier than you begin creating content material. TikTook is primarily a spot for enjoyable; it’s light-hearted and gives customers with an ‘escape’ from the doom and gloom typically discovered on different social media platforms.
You ought to research the content material that at present performs effectively and decide how different manufacturers have interaction with their viewers. The last item you need to do is create a video that you simply assume works for your model and have it utterly flop while you add it since you’ve missed the mark.
Be inventive
Creativity is vital when it comes to TikTook. With so many movies being uploaded day by day, you want to create one thing that can set you other than everybody else. Be cautious not to merely copy what works effectively for others – authenticity is important for TikTook advertising and marketing.
Look for areas of your business which may curiosity somebody, and make movies enjoyable and light-hearted. You may present your followers how one thing is made or ‘behind the scenes’ content material that offers them an perception into what you’re all about. You don’t all the time want to create one thing humorous or recreate a well-liked meme.
Hashtag problem
If you’re trying to drive model consciousness whereas encouraging customers to work together along with your business, making a hashtag problem is an efficient place to begin. You’ll need to create a chunk of content material that you may encourage TikTook customers to recreate and add your model hashtag to.
When making a hashtag problem, keep in mind these prime ideas:

Create a share-worthy hashtag
Maintain a model or product focus
Make it memorable
Use audio that’s related
Set out clear guidelines for customers
Continually promote your problem at each alternative

TikTook influencers
TikTook influencers are a useful asset to any model, identical to influencers on any platform. However, you want to make sure that the influencer you’re employed with aligns along with your model and their following is of the same demographic to your audience.
Research is vital when it comes to influencer advertising and marketing. Be positive to attain out to influencers that share your values, have a powerful following of engaged customers and may authentically spotlight your model in entrance of an viewers that might profit from realizing about your business.
TikTook promoting
If you’re trying for much less natural strategies of utilizing TikTook for your business, paid promoting may also help. There are 5 various kinds of TikTook adverts you may select from:

Infeed – video adverts displayed contained in the native information feed.
Top view – pop up advert on the primary in-feed submit.
Branded hashtags – video adverts at prime of uncover web page.
Brand takeovers – pop up adverts when customers open the app.
Branded lenses or results – adverts created with a customized filter created by the model.

As a brand new and rising platform, TikTook goes to be important for your social media technique, particularly in case your business targets a youthful viewers. So, get caught in now and begin creating your first piece of TikTook content material.

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About the Author: Amanda