36Kr Announces Short-Form Video Marketing Collaboration with Intel

Published: Oct. 19, 2021 at 5:00 AM MDT|Updated: 23 hours agoBEIJING, Oct. 19, 2021 /PRNewswire/ — 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a outstanding model and pioneering platform devoted to serving New Economy contributors in China, at present introduced that the Company has offered personalized short-form video promoting options for Intel, representing a model new advertising collaboration between the 2 firms.36Kr’s progressive advertising resolution promotes Intel® Evo™ platform-based laptops in knowledgeable, illustrative and user-friendly method. It features a 7-minute video that includes the design idea and efficiency of Intel’s premium laptops, in addition to three 4-minute short-form movies demonstrating three of Intel’s unique applied sciences: Intel®Wi-Fi 6, ThunderboltTM 4 and Iris® Xe Graphics, respectively. These personalized movies are being distributed via 36Kr’s personal community in addition to its numerous distribution retailers amongst main third-party visitors platforms, and have collected over 7 million video views and greater than 220,000 likes since final week’s premiere. 36Kr’s superior content material creation and dissemination capabilities have at all times been the Company’s core benefit, and the profitable Intel collaboration is a powerful testomony to the premium high quality and powerful affect of 36Kr’s wealthy content material matrix.36Kr launched its short-form video enterprise in August 2020, as an additional growth of its various content material providing codecs which embrace textual content, photographs, audio and livestreaming. The Company has thus far produced over 170 video packages and gained over 6 million cumulative followers. This fast development and excessive reputation makes 36Kr one of many high performers within the Business & Finance short-form video content material vertical.Short-form video content material may be very in style amongst youthful generations and successfully broadens 36Kr’s attraction to a wider consumer base. It permits the Company to offer extra rich-media promoting options and has additionally created new alternatives for 36Kr to work with extra B2C model clients. An growing variety of enterprise shoppers throughout numerous industries are conducting B2C advertising campaigns utilizing personalized short-form movies on 36Kr to domesticate model consciousness and construct new model photographs.Mr. Dagang Feng, 36Kr’s co-chairman and chief government officer, mentioned, “We are honored that our short-form video advertising options acquired accolades from Intel. As we broaden our content material choices, we’re delighted to see our platform and affect entice extra elite manufacturers along with our New Economy clients. 36Kr will develop recent views to empower our clients’ advertising administration and unleash higher industrial worth by creating various options to satisfy clients’ calls for. By leveraging short-form video, we’re assured that we will broaden our buyer base and enhance buyer’s common spending with us. We consider we’re well-poised to repeatedly enhance our commercialization as we proactively seize the huge development alternatives round us.”About 36Kr Holdings Inc.36Kr Holdings Inc. is a outstanding model and pioneering platform devoted to serving New Economy contributors in China with the mission of empowering New Economy contributors to attain extra. The Company began its enterprise with high-quality New Economy-focused content material choices, protecting quite a lot of industries in China’s New Economy with various distribution channels. Leveraging visitors introduced by high-quality content material, the Company has expanded its choices to enterprise providers, together with internet marketing providers, enterprise value-added providers and subscription providers to handle the evolving wants of New Economy firms and upgrading wants of conventional firms. The Company is supported by complete database and powerful knowledge analytics capabilities. Through various service choices and the numerous model affect, the Company is well-positioned to constantly seize the excessive development potentials of China’s New Economy.Safe Harbor AssertionThis announcement accommodates forward-looking statements throughout the that means of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made beneath the “protected harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements could be recognized by terminology resembling “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “proceed,” “ongoing,” “targets,” “steering” and related statements. The Company might also make written or oral forward-looking statements in its periodic stories to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report back to shareholders, in press releases and different written supplies and in oral statements made by its officers, administrators or staff to 3rd events. Any statements that aren’t historic details, together with statements in regards to the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements contain inherent dangers and uncertainties. A lot of elements may trigger precise outcomes to vary materially from these contained in any forward-looking assertion, together with however not restricted to the next: the Company’s aim and techniques; the Company’s future enterprise growth, outcomes of operations and monetary situation; related authorities insurance policies and laws referring to our enterprise and business; the Company’s expectations concerning the usage of proceeds from this providing; the Company’s expectations concerning demand for, and market acceptance of, its providers; the Company’s means to keep up and improve its model; the Company’s means to offer high-quality content material in a well timed method to draw and retain customers; the Company’s means to retain and rent high quality in-house writers and editors; the Company’s means to keep up cooperation with third-party skilled content material suppliers; the Company’s means to keep up relationship with third-party platforms; normal financial and enterprise situations globally and in China; doable disruptions in industrial actions attributable to pure or human-induced disasters; and assumptions underlying or associated to any of the foregoing. Further info concerning these and different dangers, uncertainties or elements is included within the Company’s filings with the SEC. All info offered on this press launch and within the attachments is as of the date of this press launch, and the Company undertakes no obligation to replace any forward-looking assertion, besides as required beneath relevant legislation.For investor and media inquiries, please contact:36Kr Holdings Inc.Investor RelationsTel: +86 (10) 5825-4188E-mail: [email protected] Piacente Group, Inc.Jenny CaiTel: +86 (10) 6508-0677E-mail: [email protected] Piacente Group, Inc.Brandi PiacenteTel: +1-212-481-2050E-mail: [email protected] unique content material:SOURCE 36Kr Holdings Inc.The above press launch was offered courtesy of PRNewswire. The views, opinions and statements within the press launch will not be endorsed by Gray Media Group nor do they essentially state or mirror these of Gray Media Group, Inc.


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