A lead-generating web site wants to offer compelling copy to influence an motion out of your viewers. An ideal place to take action is in your firm’s About Us web page. This is the place you share your story — what makes your online business distinctive, reliable, and helpful as a accomplice. The About Us web page needs to be simple to navigate with informative, helpful, and general partaking content material — however too usually, this web page reads like an afterthought.
The following suggestions share key info {that a} manufacturing firm’s About Us web page ought to comprise to have interaction your web site guests to contact you. Plus, we’ll take a peek at a couple of industrial corporations who’ve this About Us web page factor nailed down and acquire some perception from their examples.
What To Include On Your About Us Website Page
While most pages on a producer’s web site are devoted to selling services, the About Us web page is the place to advertise the enterprise behind them. Share your model’s identification and what units your industrial enterprise other than the remainder.
Company Credentials
In the manufacturing business, your credentials are crucial. Potential clients search for particular credentials to make sure high quality and worth out of your services and your organization itself. Your manufacturing firm’s About Us web page is the fitting place to share this necessary info.
Be certain to incorporate the next:
ISO Certifications: List the particular ISO certifications your organization holds. Be certain to observe all ISO promotional guidelines when publicizing your ISO certifications. There are particular methods a enterprise should seek advice from their ISO certifications and the way you signify them.
Business Status: Does your online business maintain numerous or small enterprise standing? Are you a woman-owned enterprise? If so, listing it right here.
Quality Information: Describe your organization’s high quality insurance policies and processes so your viewers acknowledges this dedication. Some consumers from huge corporations solely accomplice with suppliers that maintain particular certifications or statuses. Learn extra right here: How To Become A S Big Companies Choose New Suppliers
A Brief History
The About Us web page is the fitting location to share your industrial firm’s historical past. It is simple to get carried away and share extra element than obligatory, particularly for companies with a prolonged historical past. Keep your organization historical past part brief and candy stuffed with crucial info.
Consider together with content material like:
The yr your online business was based
The firm’s mission assertion
Key personnel, together with the President, CEO, and Founder
You may share a short biography of your organization’s management. Doing so shares the folks behind the enterprise and helps personalize your organization to your viewers. Keep these bios temporary and embody info related to the enterprise, such because the particular person’s associated expertise and credentials.
Manor Tool is a metallic stamping firm, specializing in punching, bending, forming and deep drawn stampings. They printed an interactive timeline on their About Us web page to showcase the progressive milestones by the historical past of the corporate. Visitors can click on by the years and be taught extra about Manor Tool’s deep experience.
Facility Information
The particulars of an industrial enterprise’s services assist make a specific enterprise stand out amongst rivals. Highlight your facility info on the About Us web page with the next key info:
Facility location(s)
Capabilities
High-level services
While your fundamental service or product pages are the place the in-depth info is supplied, use your About Us web page to remind your viewers what your organization does and gives at a excessive stage.
Video Marketing Content
Whether you need to show an organization overview video or a video tour that takes a deeper dive into your facility, industrial video content material could make an amazing addition to your web site’s about us web page.
Marketing and gross sales work higher when nice storytelling is concerned. Include multimedia parts in your about us web page to additional interact your website guests — generally that textual content alone cannot covey an advanced manufacturing topic clearly.
Marketers who incorporate video into their content material methods, for instance, have seen 49% sooner income progress than those that don’t. Here are the opposite advantages of utilizing video in your advertising and marketing technique:
89% of viewers are more likely to buy a product after watching a product video
Video engages folks and can hold potential consumers in your web site longer, rising your chance of getting contacted
Including a video on a touchdown web page is able to rising conversion charges by over 80%
Showing your group, merchandise, and facility in a video creates belief between you and potential consumers extra rapidly
Factory movies like the instance beneath are serving to to extend engagement on the Thomasnet.com platform, the place B2B consumers engineers and procurement managers are sourcing day-after-day. Suppliers are seeing requests for quotes for his or her enterprise improve by 32%, with some seeing will increase as excessive as 70%.
“We are extraordinarily happy with the exercise generated by promoting on Thomas. New RFQs are available in so usually now we have bother maintaining. Even extra astonishing is the standard of the leads and the variety of new clients now we have transformed,” mentioned Norman Rodriques, President, Springfield Spring Corporation.
6 Manufacturing About Us Page Examples We Love
Now that you recognize the fundamentals of what an interesting industrial enterprise About Us web page contains, check out a couple of examples of commercial corporations who do it proper:
TexTech Industries
TexTech Industries is a textile producer that focuses on wolven felts. With an impressive purple RFQ call-to-action on the high of the About Us web page, and a popup button when customers scroll down 50% of the web page, these design parts set the producer up for elevated gross sales.
The textile firm additionally included a video on its about us web page that gives an organization overview and in addition highlights totally different promoting propositions like certifications like ISO 9001:2015.
View extra examples of {custom} producer manufacturing unit excursions.
Agile Magnetics
Agile Magnetics manufactures custom-designed electromagnetics like high-frequency energy assemblies, {custom} coils, and extra.
The producer enhances its About Us web page with video content material as an example its story. They’ve additionally included an impressive, brand-colored CTA to obtain a free useful resource and help in lead era efforts.
Learn More: Check out these 33 Industrial Lead Generation Tips, Tricks And Ideas
The Rodon Group
The Rodon Group gives {custom} injection molding options. The injection molder incorporates many greatest practices on its About Us web page by together with an organization overview and historical past, video, downloadable assets, and certifications.
The group boldly shows affiliation memberships to construct credibility with their viewers. The firm actively engages its viewers to pursue the web site additional by associated weblog hyperlinks.
Case Study: How Rodon Group grew 24% in Contact Us submissions
Sigma Thermal
Sigma Thermal designs, engineers, provides, and providers course of heating techniques like biomass-fired vitality techniques, retrofits, and extra.
Sigma particulars what units their facility other than rivals. As a world producer with retailers in each North and South America, Sigma gives detailed details about its services whereas additionally displaying details about its workplaces in Europe, the Middle East, Africa and Asia-Pacific.
Sigma Thermal does an amazing job of showcasing academic content material for website guests and potential consumers with an interesting “Resources Center” module on the backside of its About Us web page. Showcasing technical movies, brochures, and eBooks boosts lead era and positions Sigma Thermal as a thought chief within the business.
See More: 11 Content Marketing Examples That Engage B2B Buyers
APM Hexseal
APM Hexseal is a milling, mixing and molding firm with an About Us web page that focuses on reshoring manufacturing again to the United States. This web page reads extra like a weblog that outlines the advantages of producing in America and its delight in elevating the American financial system and job business.
Robert McKeown Company Inc.
Robert McKeown Company, Inc. is a fabricating distributor for electronics materials. Again we see one other nice instance of utilizing video on an About Us web page. Robert McKeown makes use of video to go over temporary firm historical past, present distinctive promoting propositions like “being the second oldest converter {of electrical} grade tapes on the japanese seaboard.” The video explains the fabricator’s services that educate viewers concerning the business and place them as consultants.
Including multimedia parts not solely retains guests in your website web page, however advantages your web site by way of search engine marketing and rising certified site visitors. Engaging your viewers visually and audibly will assist your potential consumers give attention to the message you’d wish to share with them. View the video beneath for inspiration!
Upgrade The About Us Page For Your Manufacturing Company
Creating your manufacturing firm’s About Us web page doesn’t should be a frightening job. Think about what makes your organization stand out — this key info helps you craft compelling content material to incorporate. To begin, function your organization’s credentials, historical past, and facility to present your viewers a greater image of what your online business is all about.
Need a brand new web site design proper now? Contact our group and request a free digital well being examine. We’ll assess your web site and let you know precisely what you should construct an interesting lead-generating web site in your manufacturing firm. We’ve designed and constructed 1000’s of internet sites for OEMs, industrial corporations, and distributors — see the examples right here or go to the assets beneath:
Or do you favor to be taught by yourself with some extra web site design suggestions that may assist information your guests? Download our eBook, “The 25 Must-Haves On Your Industrial Website.” Included with the eBook are our favourite web site designs for manufacturing corporations that get extra leads.
https://weblog.thomasnet.com/about-us-page-manufacturing-company
