OCBC head of digital marketing, digital wealth and secured loans marketing, Cedric Dias, has joined Bank Jago as CMO. Bank Jago is a technology-based financial institution in Indonesia.
Dias had been with OCBC for over six years. Prior to his function as digital marketing head for digital wealth and secured loans, Dias labored as digital marketing head for product marketing and silver section at OCBC.
According to his LinkedIn, his function targeted on 5 key areas – digital model, marketing tech infrastructure driving personalisation, creating digital centre’s of excellence, social as a enterprise driver, accelerating the secured loans and wealth product penetration. His duties included creating digital marketing property, such as eChannel marketing campaigns and digital tasks, for licensed fund specialists. He additionally took on the extra accountability of enhancing digital literacy inside OCBC by trainings, his LinkedIn mentioned.
Before that, Dias was head of digital marketing for OCBC’s licensed fund specialists in Singapore, the place he led a workforce of six and was tasked with comparable duties. Some of Dias’s achievements throughout his time at OCBC included driving content material adoption throughout OCBC Consumer Bank with the creation of over 100 movies yearly since 2017, his LinkedIn mentioned. Dias additionally drove the launches of eProducts such as PayAnyone, OneWealth, OCBC Life Goals and OneAdvisorHome Ecosystem. He additionally elevated the financial institution’s digital footprint by digital and content material marketing driving double digit progress within the adoption of digital channels, resulting in excessive double digit income enhance and price financial savings, his LinkedIn added.
Before becoming a member of OCBC, Dias was digital director and APAC head for Socialyse at Havas Media, the place he oversaw model technique and all facets of digital and new media marketing. They included SEM, website positioning, show marketing, social media, cellular marketing, web site and touchdown pages, and digital analytics. He additionally performed social media and social media analytics coaching programs for professionals at NUS, as effectively as led new enterprise growth throughout varied industries; his LinkedIn mentioned.
Dias has additionally labored in directorial and product administration roles at Western Union Financial Services, Singapore, and Dabur India Limited, and Indian FMCG MNC. MARKETING-INTERACTIVE has reached out to OCBC and Bank Jago for remark.
Bank Jago is Indonesia’s first digital financial institution and primarily gives life-style financing, sharia banking, service provider financing and partnership enterprise. It additionally collaborated with Gojek to combine Jago as a cashless fee technique on the Gojek app in Indonesia in July this 12 months. The partnership follows Gojek’s funding in Bank Jago final 12 months, and goals to offer Jago prospects elevated comfort when transacting on the Gojek app.
Separately, OCBC launched its “Simply spot on” marketing campaign in November final 12 months, which aimed to succeed in out to younger moms and younger males in Singapore to offer monetary planning providers. The marketing campaign aimed to let these goal audiences know that even in robust instances such as now, it’s potential for them to steadiness each their wants and future aspirations. Done in collaboration with inventive company GOVT Singapore, the marketing campaign execution consisted of two tv commercials, one focused at younger moms and one other focused at younger males.
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