The Influencer Marketing Strategy Program might be taught by Professor Mohan Sawhney, an e-commerce marketing consultant and creator, and Amanda Russell, creator of “The Influencer Code.” Guest audio system will embrace high influencers and topic and model consultants, equivalent to Jesse Itzler, founding father of NetJets, a non-public jet firm; Abigail Posner, blogger and director of name and artistic enterprise technique at Google; influencer and TV character Nigel Barker; Larry Namer, founding father of E! Entertainment Network; and best-selling creator Erik Qualman.
“Influencer marketing is relationship marketing, however this strategy is de facto misunderstood out there,” Sawhney mentioned in a press release saying the course. “We’re serving to manufacturers to drive development by understanding what influences their clients, activated by way of a sequence of proprietary frameworks and instruments.”
As influencers grow to be an more and more essential a part of marketing methods, larger schooling establishments are taking observe. Influencer marketing spending within the U.S. is forecasted to hit $3.69 billion this 12 months, up from $2.76 billion in 2020, in line with a June report by eMarketer. The report predicts that spending will surpass $4 billion in 2022. Kellogg isn’t the primary faculty to supply an influencer marketing course for executives. UCLA and Rutgers have comparable classes.
Participants will discover ways to discover the best influencers for his or her enterprise, how you can measure and enhance influencer marketing efforts, and familiarize themselves with agreements and contracts. They’ll additionally hear examples from audio system on how influencer marketing helped their manufacturers.
The on-line course might be in partnership with Emeritus, an internet platform that works with high universities to supply distant govt schooling programs.
“We are excited to convey a program educating such cutting-edge abilities to professionals all around the globe,” Lisa Rohrer, head of college partnerships at Emeritus, mentioned in a press release. “Coming out of the pandemic, manufacturers are keen to realize again any misplaced floor and study probably the most impactful strategies to drive development. This distinctive program will educate abilities to assist organizations leverage these strategies to attain their objectives.”
The eight-week on-line class begins on Dec. 9. Applications are open till Nov. 8. The course prices $3,300, however executives who apply earlier than Nov. 9 will get a low cost.
Erika Wheless writes for Crain’s sister publication Ad Age.