Ambuja Cements’ contractor loyalty programme wins award at MINT Marketing Summit 2021

‘Ambuja Abhimaan’, the contractor loyalty programme from Ambuja Cements Ltd. has emerged because the winner below the class ‘Best Use of Influencer Marketing’ within the B2C Content advertising and marketing class at the just lately held MINT Marketing Summit 2021.

Overcoming stiff competitors and conforming to stringent evaluation parameters, ‘Ambuja Abhimaan’ showcased its efforts constructed on the three strategic pillars of relationship, information and talent constructing, and rewards. Ambuja Abhimaan was launched to foster sustainable engagement and encourages the contractors to decide on sustainable merchandise, and incorporate sustainable development practices of their initiatives. This holistic method provides a transactional and transformational worth past a long-term relationship.The ‘Ambuja Abhimaan’ programme encourages the entire empowerment of contractors and helps to determine them as profitable mission builders. This is made potential by addressing and fulfilling all of their unmet wants corresponding to recognition, upgradation and formal trainings. Through the Abhimaan platform, contractors are being skilled to improve their information and expertise with the assistance of assorted need-based workshop modules on technical in addition to mission administration expertise. Certification and empanelment by Ambuja additional helps credibility and belief to be constructed at the market place.Mr. Neeraj Akhoury, MD & CEO, Ambuja Cements stated, “The award is a recognition of our efforts to consistently strengthen relationships with our stakeholders. Our loyalty programme, Ambuja Abhimaan is designed to encourage and contain key stakeholders in sustainable development practices and options. As a accountable organisation, we stay dedicated to empowering our companions with the requisite information and skillsets to decide on proper and sustainable merchandise, sustainable development practices and construct a stronger and sturdy residence.”In 2021, regardless of the pandemic and ensuing lockdown, this programme was scaled up throughout all of Ambuja Cements’ core markets, enrolling over 70 000+ key contractors. It additionally helped to strengthen each enterprise and relationship with contractors. This award recognises the fixed efforts of the corporate to strengthen its stakeholder touchpoints and construct larger engagement.

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