Rock Content, a worldwide chief in content material marketing options, at this time introduced a $30 million Series B funding spherical. After two acquisitions previously two years, the corporate goals to consolidate its place as a worldwide chief within the content material house.
The funding spherical was led by current buyers, Unbox Capital with the participation of Provence Capital, and joined by new gamers: BTG High Growth Opportunities Fund, and Crescera Capital.
“Rock Content has the flexibility to function in a variety of markets, and inside totally different cultures. This potential, together with its distinctive product innovation functionality, locations them in a privileged place to steer content material marketing methods for manufacturers world wide,” stated Unbox Capital’s Founder Patricia Moraes.
With the brand new investments, the corporate will proceed investing in marketing, gross sales, and product innovation and evolving its content material marketing options to empower manufacturers to scale via content material.
“We imagine that content material delivers superior outcomes for manufacturers and a greater expertise to customers. Content is a extra human-marketing channel impacting positively the expertise of each particular person with the manufacturers,” stated Rock Content’s CEO Diego Gomes.
Gomes stated that the present content material market is a fragmented house which is why the corporate goals to construct a “category-defining” group.
“This is why the Series B is a crucial milestone: we will obtain our purpose to outline the way forward for the content material trade and turn out to be one of the best companion for entrepreneurs which can be in search of methods to develop.”
As a pioneer in content material marketing, the corporate decided that its preliminary problem was to teach manufacturers in regards to the worth of content material. Now, as many manufacturers have a various content material technique, the problem is for purchasers to turn out to be content-centric enterprises.
“These manufacturers are dealing with challenges integrating content material on the core of their marketing methods, an overload of distributors, and an ever-growing Martech stack. We make it simple on them. At Rock Content, we delight ourselves in providing a real resolution method to assist navigate these challenges and turn out to be their finest marketing channel,” defined Gomes.
Since the 2019 acquisition of ScribbleLive, Rock Content has positioned itself to actively consider potential acquisition targets to be able to improve the breadth of its product suite.
GLOBAL AND LOCALFounded in 2013, at this time Rock Content has greater than 2,000 prospects worldwide, with a robust footprint within the Americas. The firm believes that, though content material marketing is a worldwide self-discipline, content material must be crafted regionally. For this motive, it has specialised in supporting world manufacturers with a robust concentrate on the US, Mexico, and Brazil.
The firm’s world product line covers the entire lifecycle of content material for digital entrepreneurs and is revered as a one-stop store for CMOs. Its options embrace: Visually, a contract market for content material creation; Stage, a Content Management System (CMS) platform for creation and publishing of content material hubs; and Ion, an interactive content material platform.
Rock Content’s merchandise are augmented by a world-class skilled providers crew, and an ecosystem of greater than 400 companion businesses and 80Kcreative professionals in a worldwide expertise community. Among prospects, there are enterprise-level manufacturers such LinkedIn, Dell, Spotify, Oracle, DHL, and Salesforce.
SOCIAL IMPACT COMMITMENTThe new funding spherical will even assist Rock Content to enhance its social affect initiatives, in response to Gomes. The firm joined Pledge 1% and reserved 1% of shares to assist and finance impact-related initiatives, coordinated by its social affect arm, Rock.org.
As a part of Pledge 1%, Rock Content dedicated to donating 1% of the time, providing the staff the chance to volunteer; 1% of product, with the donation of coursework and schooling platforms to weak teams; and 1% of the corporate shares to finance initiatives.
Since 2019, the corporate has supported 56,640 college students and offered 7,251 volunteering hours for pro-bono initiatives to assist socially and economically underrepresented teams comparable to girls, the Black group, folks with disabilities, and the LGBTQIA+ group.
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