The location-based app from Hillcrest Food Services’ native restaurant consciousness initiative presents ideas of unbiased eating places close to you.
The conventional methods to look for eating places — Google and Yelp — aren’t slicing it for native eating places. That’s why Eat Local Ohio, a wing of Hillcrest Food Services designed to lift consciousness for native eating places, launched a brand new cell app that helps diners in Northeast Ohio and past navigate the world of independently owned eating places. Launched Oct. 15, the app options info, high-quality images and hyperlinks to web sites and social media accounts for about 650 totally different eating places throughout Ohio. Whether you’re within the temper for Italian or gastropub, location providers enable you to discover the closest native spot, whereas native meals personalities and influencers share their favourite picks and dishes. You may even construct a bucket checklist for whenever you’re stumped on the place to go. It’s all a part of Eat Local Ohio’s mission to unfold consciousness in regards to the significance of consuming native and supply free social media advertising and marketing help to Ohio’s small meals companies. “The most essential factor for us is that is all free group love,” says Pablo Lopez, vice chairman of promoting. “We exit and have these eating places for free, and the app is in the end free for customers as properly.”Most restaurant apps aren’t such a good enjoying subject, says Lopez. National manufacturers and chains typically dominate these websites by utilizing their large advertising and marketing budgets to purchase higher placement. That’s why the model is shifting it’s mannequin a bit. Over the previous 4 years, Eat Local Ohio has constructed an influencer-like social media presence with greater than 45,000 followers, whereas additionally providing free social media recommendation and training to small and legacy eating places. Now, along with Eat Local Ohio, it’s increasing its play within the app sport by launching a menu software program known as Gratitude, which can assist native eating places construct on-line menus. And whereas its focus is presently in Northeast Ohio, the initiative hopes to increase to all corners of the Buckeye State. “Ultimately, the purpose is to get individuals who eat at eating places to help 100% native,” says Lopez. “We simply sort of created it as a method to showcase native unbiased eating places and actually to assist them win towards the chains.”Download the Eat Local Ohio app within the Apple Store or on Google Play.