Use Of Artificial Intelligence (AI) In Content Marketing Was Huge In 2020, Says Scalenut Founder

With the appearance of expertise coupled with articial intelligence (AI), knowledge science and machine studying, the content material business has seen a paradigm shift.
Many companies are adopting AI to plan content material methods and improve the providing. We spoke to Mayank Jain, Co-founder, Scalenut about his firm’s imaginative and prescient, choices and the general market.
Kindly transient us about Scalenut, its specialization, and the companies that your organization presents.
Scalenut is a next-gen AI-powered platform for content material analysis and content material creation. From short-form to long-form, our AI writes all the things. Powered by AI and best-in-class NLP algorithms, Scalenut helps create content material that readers and search engines like google and yahoo love!
Scalenut has three predominant pillars: Managed market for human-assisted companies, AI Copywriting, and content material analysis automation instruments.
The platform is utilized by unbiased content material creators, companies, and businesses throughout 50+ nations. Content creators use the platform to automate their content material analysis and creation duties in addition to get work from world manufacturers.
Content strategists use the platform for finishing up analysis saving them hours. Backed by
NLP and AI, our analysis device presents correct insights in a easy and easy-to-understand method.  Agencies and companies use all our three pillars to scale their content material creation course of.
What is your greatest USP that differentiates the corporate from opponents? 
We are constructing a unified content material intelligence SaaS platform. Today, there are numerous instruments, expertise networks, and businesses on this area. However, there are not any unified options. Even if there are, they cater to solely giant enterprises. 
We will not be solely creating the fitting set of expertise instruments but in addition bringing high expertise below the identical roof to make sure companies get one-stop options for his or her content material wants.
Our crew brings in many years of expertise in constructing marketplaces and SaaS options. There are not any platforms out there that mix expertise and expertise the best way we do. We really feel that is going to be one of many strongest differentiators for Scalenut.
Recently, the corporate has introduced the funding obtained so how are you going to take a position the funds?
We are aggressively ramping up our product and expertise groups. Over the subsequent few quarters, we plan to allow 1000’s of creators and companies worldwide with a robust set of instruments.
In addition, we’re utilizing the funds in scaling our person base throughout varied nations. 
What is your small business mannequin like, development & income since inception?
Platform’s present SaaS providing comes with month-to-month and annual subscription choices. Our managed market relies on a pay-as-you-go mannequin.
Since our product launched in Sep ’21, we’ve seen large adoption. Within 15 days of our SaaS launch, we’ve seen over 3000 customers (people, companies, and businesses) coming from 50+ nations.
Since the launch, from the place have you ever seen the utmost traction within the platform?
We have a big person base in India. However, we’re seeing rising traction from the US, adopted by the UK, Australia, and Singapore.
How do you foresee the content material business? With so many corporations working in the same area, what completely different Scalenut is bringing to the desk?
It’s a really fragmented business. Most of the options have a really restricted providing. That doesn’t assist. Our customers want a unified resolution for the complete content material lifecycle. This would imply a set of proper instruments and the fitting expertise coming collectively and fixing complicated workflows. That’s what we intend to do. With many years of expertise with the founding crew, we imagine we’re well-positioned to realize this.
AI is projected to be the subsequent market. How is AI contributing to the making of your services?
Absolutely. AI is altering the best way content material is created in the present day. The yr 2020 confirmed a major rise in the usage of synthetic intelligence (AI) in content material advertising. Various new applied sciences are being developed on this area.
Our AI resolution automates the complete writing course of. We have automated all types of writing use circumstances. One can write advert copies, social media captions, weblog concepts, meta descriptions, or whole long-form blogs, inside a couple of clicks. On high of this, we’ve constructed a number of layers of intelligence utilizing AI and NLP to make the output high-quality and fascinating. site/story/feature-use-of-artificial-intelligence-ai-in-content-marketing-was-huge-in-2022-says-scalenut-founder/399365

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