Better Collective launches problem gambling detection tool across its brand sites

Better Collective as we speak publicizes the choice to launch Gamalyze on all its most important sports activities betting media manufacturers. The self evaluation tool from Mindway AI makes it doable for guests to conduct a take a look at that may assist detect problem gambling. The tool is launched on throughout Safer Gambling Week 2021, a RAiG initiative working in GB and Ireland this week.Gamalyze is a digital card sport provided to on-line gamblers the place the participant tries to maximise the win. During the sport, choice making is analyzed, utilizing validated neuroscientific ideas. The evaluation gives deep perception into gambling habits, thus figuring out key traits related to problem gambling. Jesper Søgaard, CEO and Co-Founder of Better Collective says:”Responsible gambling is a vital a part of our enterprise philosophy. By implementing Gamalyze on our web sites, we give guests a possibility to check their gambling habits and discover out if their gambling behaviour presents as enjoyable and entertaining, accurately, or whether it is doubtlessly problematic” is without doubt one of the first Better Collective sites with Gamalyze launched. Other platforms will observe within the coming interval.Neil Smith, head of says: “ is the world’s largest social community of sports activities betting tipsters. We have thousands and thousands of holiday makers yearly and with Gamalyze launched, we enhance our deal with accountable gambling so our group can really feel even safer once they go to our website”.Gamalyze is a self-test developed by Mindway AI, who has Better Collective as a majority shareholder. Mindway AI gives a spread of options for the gaming {industry} that helps establish, stop and intervene in at-risk and problem gambling. Safer Gambling WeekThe Safer Gambling Week is a cross-industry initiative to advertise safer gambling in GB and Ireland. This yr it runs from November 1-7 2021 and along with Better Collective helps the marketing campaign with quite a lot of initiatives that may put deal with safer gambling and the place to seek out recommendation and assist.Story continuesRAiGBetter Collective is among the many founding members of the organisation Responsible Affiliate in Gambling (RAiG) which works to extend deal with problem gambling within the {industry}. RAiG is an unbiased physique set as much as assist increase requirements within the sector, notably in respect of accountable gambling. The affiliation goals to foster wider initiatives within the UK affiliate marketing online sector to advertise social accountability and assist create a safer gambling atmosphere for customers.The physique was based in May 2019 and as a situation of membership, every member will probably be topic to an annual social accountability audit which will probably be performed by an unbiased third social gathering.For extra details about Mindway AI: Visit: For extra details about Safer Gambling Week: Visit: extra details about RAiG: Visit: www.raig.orgEnquiries concerning this announcement ought to be addressed to:Media contact: Ulrik Marschall, +45 6068 6370, [email protected] About Better Collective Better Collective is a worldwide sports activities betting media group offering platforms that empower and improve the betting expertise for sports activities followers and iGamers. Aiming to make betting and gambling extra entertaining, clear and honest, Better Collective affords a spread of editorial content material, bookmaker data, information insights, betting ideas, iGaming communities and academic instruments. Its portfolio of platforms embrace,, and Action Network. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO). More data at Attachment

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