How content creators and social media influencers can drive sales for SMEs through the new Twiva platform

From left to proper: Rachel Muthoga Team Lead Kenya Catalytic Jobs Fund (KCJF); Peter N. Kironji CEO Twiva; Monica Amoro, Director, Public Communication, Ministry of ICT; and Martha Cheruto Deputy CEO KEPSA at the launch of the Twiva platform on twenty ninth October 2021.

Twiva, an influencer marketing campaign administration firm, has been unveiled a new platform for digital advertising and marketing which can be the hyperlink between content creators and companies.
The new platform will guarantee companies get worth for the cash in advertising and marketing by pegging sales as a part of the contract.
The platform may even make it simpler for companies to entry influencers and vice versa. They may even have a desire to select the services or products they wish to market that are aligned with their manufacturers.
Launched on Friday (October 29, 2021), this can be a shift from the conventional influencer advertising and marketing platforms that solely hyperlink influencers with companies to market their merchandise however hardly ever drive sales.
Twiva is out to fill the hole on not solely entry to the market but in addition the ability set and capability to market on-line.
“Despite the incontrovertible fact that micro small and medium enterprises(MSMEs) maintain greater than 70 per cent of the economic system, most of them endure from a scarcity of reasonably priced, accessible, efficient, and digital entry to the market,” mentioned Peter Kironji, Twiva chief government officer.

Kironji mentioned influencers have the ability set to achieve the market that MSMEs want with the intention to develop their companies and develop.
“Influencers know find out how to place merchandise and manufacturers on-line greater than enterprise homeowners who proceed to lack digital advertising and marketing abilities to navigate these platforms,” additional defined Kironji.
Kenya Private Sector Alliance (Kepsa) Deputy chief government officer Martha Cheruto mentioned Twiva provides to the listing of different technique of market attain for SMEs courtesy of e-commerce.
“We are decided to assist SMEs leverage on platforms like Twiva to maneuver from offline to on-line. We are additionally going to equip the SMEs to have an effect on their development and presence on-line through coaching,” mentioned Cheruto.
ICT Innovation and Youth Affairs Cabinet Secretary Joe Mucheru mentioned the purpose of the ministry stays to facilitate common entry to dependable and reasonably priced ICT infrastructure throughout the nation as an enabler of socio-economic development as envisioned in our financial improvement blueprint, the Vision 2030.
“This revolutionary mannequin of social commerce facilitates seamless enterprise operations for Micro, Small and Medium Enterprises, (MSMEs) whereas creating job alternatives and a number of streams of earnings for younger folks,” mentioned Mucheru in a keynote speech at the occasion.

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