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Cage Warriors (CW) are searching for a hardworking, skilled advertising and marketing skilled to hitch the promotion as Head of Marketing.
The proper candidate for this place can have a broad vary of advertising and marketing expertise. They should be each analytical and artistic of their method to model constructing, content material creation, rising social media engagement, driving a broadcast viewers and ticketing income. We’re searching for somebody with an excellent understanding of the ideas of advertising and marketing and the power to assume “outdoors the field”.
This function would swimsuit somebody with three to 5 years of expertise working in a fast-paced advertising and marketing workforce, ideally in sport or leisure with a give attention to occasions. They will report on to the President of CW and handle the CW Marketing Manager.
About Cage Warriors:
Cage Warriors is Europe’s main and longest-running combined martial arts promotion, having staged over 100 occasions in 12 nations throughout three totally different continents since its institution in 2002.
CW has helped over 100 MMA fighters ascend to the UFC, together with former UFC champions: Michael Bisping, Conor McGregor and Joanna Jedrzejczyk, in addition to new stars, corresponding to Paddy “The Baddy” Pimblett.
Events are broadcast stay globally on UFC struggle go with a mission to showcase the perfect of MMA and supply native heroes with a platform to attain international greatness. The enterprise has efficiently navigated the pandemic with modern behind closed doorways reveals and has thrilling development plans for 2022 with a document quantity of occasions and aggressive targets.
RESPONSIBILITIES AND DUTIES:
MARKETING STRATEGY & BRAND BUILDING
Overall duty for the advertising and marketing technique and implementation.
Yearly planning to satisfy the ticketing income goal and exceed the advertising and marketing assist necessities of key broadcasters.
Grow the CW model by means of content material creation plans and distribution by means of CW media, broadcast companions and past.
Offer greatest observe pointers to fighters to develop their particular person profile.
Owner of the CW model pointers.
Demonstrable skill to kind half of the CW management workforce.
SOCIAL MEDIA CHANNELS
Development of a content material advertising and marketing technique for a number of social media platforms with a mixture of ‘at all times on’ yr round exercise, ticket promoting campaigns and occasion week plans.
Oversee month-to-month social media calendars, carried out by the CW Marketing Manager, to the CW social communities.
Constantly monitoring and interesting present tendencies, influencers within the areas, web sites, athletes and celebrities.
Set the framework for month-to-month experiences on social media and web site efficiency and evaluation of exercise.
TICKET SALES
Work with the CW matchmaking and ticketing workforce to create participating content material and storytelling round occasions.
Preparing strategic native advertising and marketing plans to maximise occasion consciousness and publicity to drive ticket gross sales and obtain ticketing income targets.
Coordinate with venue advertising and marketing and public relations departments to leverage area belongings.
Work with key athletes on occasions to promote tickets to their fan base.
Explore regional and nationwide media alternatives.
Work on digital and social media geo-targeted and different paid media alternatives primarily based on the ROI framework.
Building and delivering a practical CRM and information technique targeted on promoting tickets.
EVENT MARKETING
Work on location throughout occasion week to supply followers a behind-the-scenes have a look at fighters and reveals.
Maximize the content material creation alternatives to develop the CW viewers and broadcast viewers for occasions.
Ensure the CW model pointers are adopted for all broadcast content material.
Create “greatest at school” struggle evening experiences for followers at venues and people watching on broadcast platforms across the World.
LOCATION:
UK primarily based. Ideally In/round London.
CONTACT:
If you assume you’ll be an excellent match for this function please ship your CV and canopy letter to [email protected].
https://cagewarriors.com/cage-warriors-are-hiring-head-of-marketing/
