EXCLUSIVE: STXfilms has entered right into a first-look movie cope with CrossCheck Studios, the manufacturing firm based this yr by web entrepreneur and mega-influencer Josh Richards and co-presidents Michael Gruen and Chris Sawtelle.
Richards, 19, is an entrepreneur, musician, author, actor and host with a attain of 40 million followers — 25.6M of these on TikTok. Richards advised Forbes that he plans to be the “first influencer billionaire.”
STX may have a primary take a look at all authentic CrossCheck movie growth. The first movie they’re engaged on is Halloween Party, a brand new comedy written by Nick Cion & Annie Harnick, wherein Richards will star. In the film, two associates on the fringes of Hollywood go on a hunt for a loopy gamer’s fabled Halloween occasion. Their chase takes them by way of legendary ragers, haunted mansions, and the hidden depths of their very own friendship as they attempt to get a style of Hollywood glamor.
“Josh and Michael are already in enterprise with among the greatest and most profitable content material creators and types on the planet, whether or not it’s Walmart or the NHL. The whole workforce at CrossCheck Studios are among the many most revolutionary, artistic, plugged in and spectacular group on the market right now,” mentioned STXfilms Motion Picture Group chairman Adam Fogelson. “This deal is about working with and tapping right into a expertise pool and workforce that develops and interacts with a brand new technology of storytellers in a different way than some other manufacturing firm, company or legacy firm round.”
“Adam has been a mentor of mine during the last yr and has provided unbelievable steering each personally and professionally,” mentioned Richards. “I’m proud to hitch forces with him and the workforce at STX to proceed on my journey to inform wonderful tales to Gen Z, a really underserved technology. Together, we are going to proceed to interrupt the norm and present fellow digital natives that something is feasible in case you put your thoughts to it.”
In addition to his work with CrossCheck, Richards is an working associate and co-founder of early-stage enterprise fund Animal Capital; co-founder and artistic director of the Gen-Z-focused advertising company HawkeZ; co-founder of NBA company CrossCheck Sports; co-founder of TalentX, the most important TikTok administration and manufacturing firm, and Sway House, one of many high expertise collectives on the web; and co-founder Ani Energy, a way of life beverage he began with fellow influencer Bryce Hall.
Gruen is the co-founder at TalentX and a co-founder of Frax, a fractional-reserve stablecoin cryptocurrency. He beforehand co-founded and served as CEO of Creator Edge Media, one of many earliest influencer advertising companies.
https://deadline.com/2021/11/josh-richards-stxfilms-first-look-deal-halloween-party-1234867557/
