The Future of B2B Marketing Has Been Recorded: Casted Launches New Amplified Marketing Category, Introduces World’s First Amplified Marketing Platform | State

INDIANAPOLIS, Nov. 3, 2021 /PRNewswire/ — Casted, the primary B2B advertising platform constructed round audio and video content material, at the moment launches a brand new class, Amplified Marketing, and introduces itself because the world’s first amplified advertising platform with its newly expanded product, Casted Themes.Today’s content material entrepreneurs try to maintain up with the demand for content material with a one-size-fits-all method that overproduces new content material and underutilizes the property they have already got. However, this method is excessive strain for content material entrepreneurs with minimal house for creativity or return on effort. With amplified advertising, advertising groups can harness the facility of dialog, atomize it throughout different codecs and channels, and ship most impression to the model and the enterprise.The amplified advertising methodology consists of three easy steps: establish, create, and amplify.Identify the target market, subject material consultants, and wealthy property that already existCreate audio and video content material, reminiscent of webinars, podcasts, stay occasions, and buyer tales, then break it into clips, transcriptions, key takeaways, and moreAmplify all of the property, assets, and conversations throughout a number of channels and codecs to maximise the return on funding and energyThis new method makes content material more practical and interesting by breaking down silos, creating alignment throughout groups, constructing connections along with your viewers, and delivering significant content material attribution.”Content advertising is hard. And everybody agrees that B2B advertising is simply getting crazier and extra difficult. But till now, no one has offered a holistic resolution to make it any higher. Instead, an increasing number of level options preserve popping as much as measure or maximize the crumbs of all of the chaos,” mentioned Lindsay Tjepkema, CEO and co-founder of Casted. “But that every one adjustments at the moment. The future of B2B advertising is recorded. Companies and advertising groups have the property — podcasts, webinars, buyer tales, product movies — however usually solely use this content material as soon as after which put it within the archives. There’s a greater approach. Amplified advertising empowers entrepreneurs to be extra environment friendly and efficient whereas additionally embracing better creativity, and strengthening connections with their audiences, and driving income. And the growth of Casted to be the primary Amplified Marketing Platform offers entrepreneurs with the platform wanted to place audiences earlier than algorithms, authenticity forward of automation, and amplification on the coronary heart of an built-in gross sales and advertising technique.”Casted is the primary and solely Amplified Marketing Platform. The all-in-one resolution offers the instruments entrepreneurs have to put audio and video on the heart of their amplified advertising technique and procure essential metrics. With the discharge of Casted Themes, entrepreneurs have a central resolution to create and handle content material themes and leverage key insights to set technique and aims. Customers have entry to 360-degree views of their present content material with insights like viewers engagement, content-type, and income attribution, to allow them to establish one of the best content material to reuse, repurpose, and amplify to see return on funding and energy. Finally, entrepreneurs can put audio and video on the heart of their technique to extend model consciousness, improve viewers engagement, and crush gross sales and advertising objectives.”Casted has all the time been targeted on the wants of at the moment’s advertising groups. Now, we’re taking it one step additional with our industry-first function, Casted Themes,” mentioned Adam Patarino, chief product officer and co-founder of Casted. “Themes empowers entrepreneurs to group their content material by subject and key phrases, to simply discover what content material they have already got and amplify it to their audiences. This drastically will increase the effectivity of every piece of content material. Moreover, entrepreneurs can higher perceive how their content material is performing not simply on every merchandise, however on the Theme as a complete. I’m actually excited for entrepreneurs to get their fingers on this new function and see how a lot it impacts their workflows.””Casted and Amplified Marketing have made a big impression in a brief quantity of time for our advertising staff,” mentioned Mark Kilens, VP, Content and Community, Drift. “Content advertising must be a extremely built-in technique throughout your advertising staff. Casted’s Amplified Marketing Platform helps us create and promote new, thought-provoking property every single day throughout a range of channels. It has amplified the attain of our podcast exhibits and the ROI we’re seeing from our content material technique.”For extra details about Casted and its amplified advertising platform, go to

About CastedCasted is the primary Amplified Marketing Platform and the one audio and video podcast resolution designed for enterprise entrepreneurs. Casted’s platform empowers B2B corporations to activate, amplify, and attribute audio and video content material whereas rising model consciousness, driving lead era, and bolstering buyer engagement. Casted’s prospects embody Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the corporate is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and extra. Learn extra at or Twitter @gocasted.Media ContactJaclyn PullenBLASTmedia for [email protected] View authentic content material to obtain multimedia: Casted

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