What can we expect from social media marketing in 2022?

BY Liv Croagh ON 4 November 2021 4 min learn

Social media is a fickle medium. Constantly altering algorithms and UX, in addition to new platforms, imply that being a social media marketer can be difficult, because the panorama continually shifts. What can we expect to see in 2022 for social platforms?
Which platforms will dominate, which is able to problem, and what can be anticipated?
TikTok

TikTok is scoped to turn out to be the largest social media platform. Although solely new on the scene in comparability to its opponents, TikTok has turn out to be a blueprint for achievement in the house. Instagram launched Reels to compete with the video sharing big.
Other platforms are having to adapt to maintain up with TikTok. Its algorithm is alleged to favour creators, and it nonetheless feels extra natural and with much less sponsored content material on it. As the opposite platforms are left feeling like fixed advertisements, TikTok continues to be wealthy with natural content material.
In one other trailblazing transfer, TikTok just lately launched its creator market. This is a transfer that assists manufacturers in linking with applicable creators. It helps newbie creators to enhance their content material, in addition to offering a spot for creators to attach.
The manner in which TikTok is bettering and diversifying implies that 2022 may very properly find yourself being the yr of TikTok.
Snapchat

Snap is set to remain on the heels of TikTok. Recently asserting an augmented actuality (AR) partnership with WPP, the platform has been utilizing AR to enhance its consumer and creator expertise.
Snapchat boasts over six million month-to-month lively customers in Australia, with a attain of over 90 p.c of 13- to 24-year-olds. With the customers on common opening the app 30 occasions a day, it’s predicted that extra companies will look to the platform for promotion.
The Snapchat era (Gen Z and Millennials) are actually stated to have $95 billion in spending energy in Australia – a vastly profitable marketplace for advertisers.
With a chance to experiment with AR and different advances on the app, manufacturers are already shifting over.
Instagram

Still vastly standard, the photograph sharing app has dominated for over 10 years. The app has labored to maintain up with the brand new platforms that proceed to be launched, most notably launching Reels in the face of TikTok. However, as extra individuals have grown to mistrust each Facebook and Instagram, which sit below the identical umbrella firm, an rising variety of creators are decreasing their utilization.
With the way forward for Instagram trying much less sure than TikTok, in October 2021 it introduced a collection of recent options. From its data-driven influencer search perform to manufacturers, to having the ability to add from a desktop, the social big is set to remain one step forward.
Facebook

Taking inspiration from Patreon, Facebook has introduced Subscriptions. Helping creators to earn cash from their viewers, the function permits customers to have a extra private expertise.
With subscriber-only Lives, particular reductions and a subscriber-only group perform obtainable, Facebook is seeking to convey the facility again to the creator.
The primary concern is that maybe this has been accomplished just a little too late? With the general public mistrust of Facebook solely persevering with to develop, 2022 will spell out the destiny of the unique social platform.