This case examine decodes how RSVP Movies created pleasure round its new film launch, Rashmi Rocket, by way of a social media marketing campaign.
TheSmallBigIdea crowdsourced and created a video the place influencers and audiences shared which sports activities they’d have chosen in the event that they didn’t care about having a traditional profession.
Here’s how it panned out.
Inspired by true occasions, Rashmi Rocket narrates the inspiring story of a small-town lady, who overcomes all societal limitations to grow to be a national-level athlete, however her glory is hindered when she is requested to bear a gender take a look at. The movie options Taapsee Pannu within the lead function, alongside Priyanshu Painyuli and Abhishek Banerjee.
RSVP Movies, with an goal to make the movie related for the audience, wished to do an exercise to allow the audience to relate with Rashmi’s journey, additional creating resonance with the film, Rashmi Rocket.
(*2*):
TheSmallBigIdea crowdsourced and created a video the place influencers and audiences shared which sports activities they might have chosen in the event that they didn’t care about having a traditional profession.
Solution:
As a child all of us wished to grow to be a pilot, an engineer, an astronaut or a sportperson. Taking the identical perception forward, TheSmallBigIdea believed that there could be an enormous set of audience who would affiliate with the identical thought. Harping on this, TheSmallBigIdea created a campaign known as #RocketWalaDream the place the audience had to state if of their life they got an opportunity to not select a profession they’re at the moment pursuing, which sport would they select to make their profession in.
Execution:
1. The TheSmallBigIdea staff launched a video of Taapsee urging audience to share their #RocketWalDream with her, the place they left their dream sport to pursue one thing else in life.
Link:
2. Audience shared their Rocket Wala Dream.
3. The TSBI staff launched a conclusion video the place Taapsee shared the compilation of all of the entries obtained for #RocketWalDream
Commenting on the campaign, Sanmesh Shailesh Sapkal, Associate Director – Key accounts, TheSmallBigIdea stated, “It was crucial for us to construct on an concept that may relate to Rashmi’s journey with the audience. We wished the audience to empathise with her and dwell that journey by way of her. We selected nostalgia as a tool, which grew to become the epicentre of the campaign.”
Results:
The campaign obtained virtually 100+ entries
Approx. 2 million+ views on all of the videos
Approx. 0.2 million+ engagement on all videos
https://www.businessinsider.in/promoting/manufacturers/article/heres-how-rsvp-movies-leveraged-social-media-marketing-to-promote-its-latest-movie-rashmi-rocket-with-taapsee-pannu/articleshow/87514648.cms
