SALT LAKE CITY–(BUSINESS WIRE)–Nov 11, 2021–Quotient (NYSE: QUOT), the main digital media and promotions expertise firm, along with Place Exchange, the main provide aspect platform (SSP) for programmatic out-of-home and place-based media, right now introduced entry to the biggest community of digital in-store audio messaging in the US, InStore Audio Network, which reaches over 100 million customers every week in over 16,000 shops nationwide. Place Exchange permits Quotient’s retailer and advertiser shoppers to attain these customers on the level of buy via InStore Audio Network’s digital audio program throughout main grocery chains, together with Albertsons, Safeway, Southeastern Grocers, Schnucks, Ahold Delhaize and main drug shops reminiscent of CVS and Rite Aid.While 95% of customers go to a grocery retailer or pharmacy at the least as soon as every week, there have historically been restricted alternatives to attain these customers throughout each aisle of the shop, when they’re actively making buy selections. This breakthrough integration offers entrepreneurs the chance to attain customers on the level of buy whereas they’re making their shopping for selections in a ubiquitous method.
“This announcement marks Quotient’s entry into a brand new channel in our expansive omnichannel providing. Audio can ship lower-funnel, high-impact messages focused to the precise customers as they’re making shopping for selections,” mentioned Steven Boal, CEO and Founder at Quotient. “Reaching customers with charming audio whereas actively buying at grocery and drug shops is a improvement we’re all very enthusiastic about.”“We are thrilled to increase into the audio out-of-home area by being the primary to provide programmatic entry to the biggest in-store audio writer,” mentioned Ari Buchalter, CEO at Place Exchange. “Programmatic shopping for offers advertisers ease, flexibility and automation which is particularly highly effective with a digital out-of-home channel like audio, because it delivers messaging on the exact moments earlier than purchases are made, creating instant influence for manufacturers.”Audio OOH supplies distinctive advantages to advertisers. It is very complementary to different omnichannel media used to attain customers earlier than and throughout visits to grocery and drug shops. It additionally permits advertisers to educate, affect and direct a captive procuring viewers in each aisle of the shop. Audio OOH media will be focused with Quotient’s unique and proprietary knowledge and measured alongside different digital media channels. Available measurement contains complete attributable gross sales, common model spend per impression, and return on advert spend.“As the biggest in-store audio community in the U.S., we attain over 100 million customers every week with digital audio messaging delivered proper on the point-of-purchase,” mentioned Gary Seem, President and CEO at InStore Audio Network. “By permitting advertisers to entry and buy our stock programmatically, audio promoting could be a extremely efficient, easy-to-manage software in the marketer’s digital toolbox.”Brands and retailers can discover extra data on partnering with Quotient for audio OOH in addition to different digital media and promotions by visiting www.quotient.com.About QuotientQuotient (NYSE: QUOT) is the main digital media and promotions expertise firm for advertisers, retailers and customers. Our omnichannel platform is powered by unique shopper spending knowledge, location intelligence and buy intent knowledge to attain tens of millions of customers day by day and ship measurable, incremental gross sales.Quotient companions with main advertisers and retailers, together with Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, UT and has places of work in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv. For extra data go to www.quotient.com.Quotient is the registered trademark of Quotient Technology Inc. in the United States and different nations.About Place ExchangePlace Exchange is the main SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented expertise uniquely presents businesses and advertisers the chance to totally unify shopping for and measurement of OOH media with different digital channels, leveraging the identical workflow, creatives, reporting, and attribution as for on-line and cell promoting. Place Exchange’s unmatched premium provide ecosystem adheres to its Place Exchange Clear certification program that delivers patrons high quality, consistency, transparency, and compliance. For OOH media companions, Place Exchange presents the chance to entry untapped programmatic advert spend with full transparency and management. AdvertExchanger named Place Exchange a 2020 and 2021 Programmatic Power Player. For extra details about Place Exchange, go to www.placeexchange.com.
About the InStore Audio NetworkThe InStore Audio Network is the biggest in-store audio promoting supplier in the United States and delivers industrial audio messages to customers in over 16,000 grocery, drug, and comfort shops. The InStore Audio Network supplies music programming and tools, retail particular messaging and third get together branded messaging advert gross sales to retailers reminiscent of CVS, Rite Aid, Albertsons, Safeway, Southeastern Grocers, Ahold, Tops Markets, Weis Market and Brookshires. By reaching customers on the point-of-purchase in a captive media setting with a compelling audio message, the InStore Audio Network delivers over 460 million impressions a month and delivers confirmed gross sales elevate for taking part advertisers. The InStore Audio Network has company places of work in Princeton, NJ and is headed by Jeffrey Shapiro, Chairman and Gary Seem, President/CEO. More data will be discovered on the firm’s site: www.instoreaudionetwork.comView supply model on businesswire.com:https://www.businesswire.com/information/residence/20211111005322/en/CONTACT: Brands2Life on behalf of QuotientWealthy [email protected]: UTAH UNITED STATES NORTH AMERICAINDUSTRY KEYWORD: RETAIL DATA MANAGEMENT TECHNOLOGY AUDIO/VIDEO MARKETING ADVERTISING COMMUNICATIONS OTHER CONSUMER CONVENIENCE STORE OTHER RETAIL DISCOUNT/VARIETY SUPERMARKET NETWORKS CONSUMER MOBILE/WIRELESSSOURCE: QuotientCopyright Business Wire 2021.PUB: 11/11/2021 12:00 PM/DISC: 11/11/2021 12:00 PMhttp://www.businesswire.com/information/residence/20211111005322/en
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