Ann Marie Puig provides some of the marketing trends coming to eCommerce in 2022

If the digital world has proven us something, it’s that marketing trends are continuously altering and we should adapt to them in order to proceed creating efficient methods. The COVID-19 pandemic made it clear that shopper customs, trends and profitable marketing methods change from sooner or later to the subsequent, and it’s more and more essential to adapt to the digital world. Ann Marie Puig, an entrepreneur and marketing knowledgeable from Costa Rica, discusses some of the marketing trends that can come to the eCommerce area subsequent yr.

The time spent on the Internet has elevated, and customers now spend over 9 hours linked to the net, about an hour greater than two years in the past. Among the most used units are smartphones, with a 98.7% presence, whereas the figures are 74.2% for laptops or PCs and 48% for tablets. With this info, we will admire that the digital world continues to develop, in the quantity of customers inside the Internet, the use of cell units and the improve of lively customers on social networks, so we have now digital marketing for a very long time.

Our first impression of the shopper will all the time be the most essential and the one that can outline whether or not the shopper decides to keep or withdraw from our websites. The content material we generate for our customers ought to arouse their curiosity and supply them with extra of what they’re searching for to place us above the competitors and be some extent of reference for them in the future.

Artificial intelligence (AI) is making its means into the world of on the spot messaging to present a high quality service to any buyer regardless of the time. It permits them to handle to meet their wants rapidly and successfully, in addition to automate repetitive duties and focus on different important features.

As the quantity of customers on social networks and their time of use skyrockets much more, it’s of important significance to promote inside them in order to have the opportunity to make our target market identified straight to their palms. Advertising in social networks is now a necessity, not a luxurious.

The emergence of new applied sciences managed by voice instructions is more and more having face-to-face inside the market. An instance of that is Amazons Alexa, a tool to which you’ll be able to ask issues and it gives you a solution. Says Puig, According to statistics, over 27% of complete searches are finished by voice, so it’s obligatory to adapt to the methods obligatory to place ourselves inside this map.

The 1000’s of influencers round the world achieve new followers on daily basis who generally is a potential shopper of our services or products. A survey performed by The Influencer Marketing Hub, in collaboration with Viral Nation and NeoReach, exhibits that 75% of firms that select to implement influencer marketing have managed to improve their income, so increasingly marketing consultants are becoming a member of this technique.

Not solely is it sufficient to promote on social networks, however additionally it is value together with the sale of our merchandise inside our social networks and taking benefit of the three and a half hours that customers spend each day inside these platforms.

The development of expertise has allowed new methods in which the shopper can experiment and revel in new experiences, managing to stand out and differentiate ourselves from the competitors. Among the augmented actuality methods that we will discover are digital photographs and objects in 3D. While this kind of technique permits the shopper to work together, we will personalize the content material and measure the outcomes in real-time.

By belonging inside these platforms corresponding to Amazon, Mercado Libre, Linio, eBay, and many others., we managed to present our product to thousands and thousands of customers round the world. Adds Puig, Studies present that solely Amazon, throughout the yr 2020, elevated its income to $386.06 billion, development of greater than $100 billion in a yr, so integrating into any of these platforms is of important significance if what we provide are retail merchandise.

It is of utmost significance to implement a piece centered on User Experience (UX)and User Interface (UI)to enhance the customers presence inside our website and keep away from the bounce fee as a lot as doable. A excessive bounce fee could also be recorded on our websites due to poor high quality content material and poor consumer experiences on our web site. Ideally, we depart the job to an internet site knowledgeable who permits us to optimize the design and performance of our web page to keep away from these bounces as a lot as doable, an goal which we are going to obtain with a UX/UI work.

The pandemic confirmed the world the advantages of eCommerce that’s right here to keep thanks to its a number of advantages, amongst them, the ease of getting into a catalog of our merchandise in order that the consumer should purchase from the consolation of their residence. It additionally provides extra confidence and safety to the shopper.

The evolution of expertise and the improve in time spent on the Internet signifies that we should guess on new marketing methods. These are the digital marketing trends of 2022 that may be value considering to implement in your methods, improve your model worth and gross sales.

About Ann Marie Puig

Ann Marie Puig has been a distinguished Consultant, Assistant Controller, Accounting Manager, Director of Accounting and Finance and Chief Financial Officer for nearly 20 years. She is bilingual in Spanish and English and has a status for correct, clear and concise report administration in month-end closings, accruals, reconciliations, AP, AR and JE, in addition to superior human useful resource expertise. She is extraordinarily educated in present expertise, eCommerce and a range of Industries.
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