STOCKHOLM, Nov. 15, 2021 (GLOBE NEWSWIRE) — The two digital businesses had been based at about the identical time in 2012: Omega Media by Erling Løken Andersen in Oslo and Raw Digital by Fredrik Viktorsson in Stockholm. The businesses have an identical profile, as they each concentrate on data-driven ROI optimization and worth deep buyer relationships. “Many non-Nordic gamers, akin to worldwide e-commerce giants, see Norway, Sweden, Denmark and Finland as one market. More and extra firms are subsequently searching for a associate who is aware of all these markets. In order to stay aggressive, we have now to adapt. Therefore we started to examine a attainable merger between our businesses,” says Erling Løken Andersen. Andersen will assume the position of group CEO for Journey Group AB. Today, Omega Media and Raw Digital at the moment work with prospects akin to Axo Finans, Haypp Group, Dagbladet, Møller Mobility Group, Entelios, Otovo, Volvo Car Retail, Stora Enso, Valio, Haglöfs, Svenska Dagbladet, Nobina and extra. Both Omega Media and Raw Digital will change their title to Journey, a reputation that alludes to the journey that the corporate takes its shoppers on. All consumer relationships are deliberate to proceed beneath the brand new Journey banner. “The merger won’t have an effect on our prospects or our workers, but will strengthen our potential to work extra comprehensively in all Nordic markets. To really change into a Nordic company, we’ll streamline worldwide promoting campaigns, content material manufacturing, evaluation and technique departments,” says Erling Løken Andersen. In 2021, Journey Group could have a complete turnover of roughly SEK 75 million, equal to EUR 7.5 million, and 50 workers. The firm assists its shoppers with providers akin to SEO (search engine optimisation), search engine advertising and marketing (SEM), content material advertising and marketing, design, internet improvement and e-commerce. “This is a pure step in our journey, and I’m happy that we’ll be a bigger crew with broader experience and a larger presence within the Nordic market,” says Fredrik Viktorsson, Sweden Country Manager within the group. Fredrik continues: “Omega Media and Raw Digital have the identical imaginative and prescient and concentrate on our prospects’ digital journey and we have now the identical entrepreneurial vein. The information has been very nicely obtained inside each firms and we glance ahead to persevering with to develop and place Journey as an apparent associate for worldwide manufacturers that need to make an affect within the Nordics.” More data:Erling Løken AndersenCEO, Journey Group [email protected] Related Images Image 1: Journey Group Performance Marketing Agency Journey Group Performance Marketing Agency This content material was issued by means of the press launch distribution service at Newswire.com.
Journey Group Performance Marketing Agency
https://www.globenewswire.com/news-release/2021/11/15/2334816/0/en/Raw-Digital-and-Omega-Media-Merge-to-Form-Journey-Group.html
