What-A-Graduate: Robert Ranera ’21 road trips for a living with Whataburger | UTSA Today | UTSA

Working at Whataburger since he was 16, he started as a staff member and moved into a staff chief place at his retailer whereas attending UTSA. An enormous fan of the corporate, his purpose was to get a function of their company workplace upon graduating.

Initially, Ranara feared he won’t obtain this dream. Because of the pandemic, Whataburger wasn’t hiring interns, however he networked with their human assets staff to allow them to know of his curiosity. When he graduated with his B.B.A. in Marketing from the Carlos Alvarez College of Business final May, there have been nonetheless no openings. But whereas on trip later that summer season, he obtained an invite to interview for the advertising and marketing coordinator place.

“I’ve all the time dreamed of working for the company aspect of Whataburger, and desires do come true,” stated Ranara, who obtained the Whataburger Family Foundation scholarship all through his time at UTSA to assist fund his training. “I’m excited to continue to grow and innovating with this firm.”

His Roadrunner Experience

Starting off as a nursing main, he quickly discovered that wasn’t a good match for him. His managers satisfied him that a profession in advertising and marketing is perhaps the trail for him primarily based on his persona.

“My Principles of Marketing course confirmed me that advertising and marketing was the best alternative for me,” he stated. “As we are saying at Whataburger, it helped me discover my internal “W,” what I used to be meant to do.” 

Building his enterprise acumen, he additionally participated in skilled growth applications supplied by the faculty in areas comparable to networking and leveraging LinkedIn as a skilled useful resource.

Ranara credit school members Long Liu, economics, and Wendy Boaglio Gratereaux, advertising and marketing, with serving to him excel within the classroom.

“In my social media advertising and marketing class we realized varied ways corporations can use to optimize their social media advertising and marketing,” Ranara stated. “All my school had been nice in ensuring I understood the fabric.”

While at UTSA he volunteered as a pupil ambassador with the Welcome Center and had the chance to present campus excursions, work at graduation and even help at Roadrunner soccer video games and work together with President Taylor Eighmy.

Ranara famous that he was additionally grateful for Deyla Elliott, his pupil ambassador advisor, for serving to him strengthen his gentle expertise comparable to public talking, management and staff constructing.

“I like being a Roadrunner,” stated Ranara, who proudly shows a Roadrunner flag at his home. “I wasn’t content material with simply my undergraduate diploma, so I felt my subsequent step was to pursue my MBA at UTSA as properly.” He started his graduate diploma this fall.

Working full time and attending faculty full time shouldn’t be a simple process. But Ranara was assured he might keep on observe as a result of he labored 40 hours a week as an undergraduate.

“I knew that balancing work, faculty and my private life can be crucial,” he stated. “I’ve all the time excelled in terms of time administration, and I knew the laborious work would repay ultimately.”

As a new program, two people presently function one Whataburger meals truck. Ranara envisions a day when this system will broaden to incorporate extra meals vehicles.

“It is a big advertising and marketing instrument for the corporate,” he stated. “We journey to new and rising markets and assist promote the model. It is a magnet for our clients.”

During his first month on the job, Ranara stopped to have lunch. While contained in the truck consuming, he might hear a lot of commotion outdoors. Stepping out of the truck, he got here face-to-face with a crowd of individuals taking photos with the car. He was quickly answering questions and selling the model from a car parking zone.

“It is an unbelievable gig,” he stated. “It is a nice steadiness between workplace work and being out within the subject for Whataburger. I by no means name it work. I sit up for happening the road trips and seeing how glad our clients are after they see us pull up.”

While the job varies from month to month, Ranara stated that usually he travels out of state one week of the month, travels regionally one week, and stays in San Antonio the opposite weeks.

His piece of recommendation for others who need to get into the meals truck advertising and marketing enterprise is to have an exit technique. 

“It takes a lot of follow to discover ways to drive the truck,” he stated. “But, I all the time be certain that after I park the car I’ve a simple technique to get out.”

Ranara doesn’t require an exit technique for his function with Whataburger or his love of UTSA.


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About the Author: Amanda