93% of brands landed a new customer after social media marketing

Animoto, the corporate that makes it straightforward for anybody to create skilled movies for marketing, gross sales, human assets, and extra, reported new survey outcomes at the moment that element a shift in social media platforms and video marketing developments. The video creator shared its Emerging Video Marketing Trends for 2022 report that particulars an in-depth have a look at the present video marketing panorama.

“For brands planning their 2022 marketing technique, video is a outstanding and plain buy driver,” mentioned Brad Jefferson, CEO and co-Founder of Animoto. “At Animoto, we’re obsessed with leveling the taking part in subject so corporations of all sizes can leverage the confirmed energy of video, and expertise that momentum first-hand.”

Video Stands Out as a Purchase Driver

93% of companies landed a new customer after sharing a video on social media.
Video adverts on social had been the #1 means customers found a model they later bought from.
94% of entrepreneurs mentioned paid video adverts had a constructive ROI for his or her enterprise.

TikTok Gains Momentum Among Consumers

Consumers mentioned Facebook, YouTube, and TikTok had been the high 3 social platforms on which they watched movies that led to a buy.
TikTok is the #1 social media platform growing in reputation, in keeping with client analysis.
After discovering a new services or products, 67% of customers go to the model’s social media first. That’s a 9% enhance from 2019.

Video Marketing Informs Brands’ 2022 Strategy

When procuring on-line, video is the #1 most useful kind of content material in making a buy choice.
39% of customers watched extra video adverts on social media than on TV in 2019. This 12 months, that quantity rose to 58%.
While entrepreneurs intend to speculate the very best advert spend on YouTube in 2022, customers might be flocking to TikTok to browse, uncover, and buy.


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