Rosica Communications has earned high honors in three prestigious PR trade awards competitions nationally, in New York, and in New Jersey for its work on behalf of The Salvation Army Greater New York Division.
FAIR LAWN, N.J. (PRWEB)
November 18, 2021
Rosica Communications, a nationwide company specializing in PR, built-in advertising, social media, thought management, positioning/messaging, and content material advertising simply received 4 PR trade awards for its work. The first-place honors are for campaigns the company executed in the nonprofit PR sector.
Rosica Communications has earned high honors in 4 prestigious PR trade awards competitions for its work on behalf of The Salvation Army Greater New York Division – two nationally, one in New York, and one in New Jersey. The awards had been offered to Rosica for its success in elevating consciousness and donations for the nonprofit’s “Giant Red Kettle” marketing campaign.
Last Christmas, the pandemic hindered The Salvation Army’s kettle donations drive, however the Giant Red Kettle introduced a lot wanted consciousness. Rosica’s promotion of a bigger than life-sized Giant Red Kettle in the center of Times Square exceeded earned media targets and considerably elevated fundraising at a vital time. The awards embrace:
Galaxy Awards (Gold & Grand Award Winner), Public Relations, 1st Place – Event Marketing: Rosica Communications and The Salvation Army Greater NY Division Giant Red Kettle
Public Relations Society of America 2021 Big Apple Award, 1st Place – Events and Observances (1-7 Days): Rosica and The Salvation Army Greater NY Division’s Giant Red Kettle
Public Relations Society of America 2021 Pyramid Award, 1st Place – Event: Rosica and The Salvation Army Greater NY Division’s Giant Red Kettle
MerComm Inc. (Galaxy Award) simply introduced yesterday that Rosica Communications has been named a Grand Award Winner in its 2021 Galaxy Awards Competition. According to MerComm’s announcement, “More than 500 firms/companies competed from 16 nations. The Grand Award Winners characterize the highest 1% of scoring from all entries acquired.”
“Rosica’s work on this marketing campaign was deeply satisfying, understanding that our efforts had been supporting The Salvation Army’s lifesaving work throughout an especially difficult time for therefore many,” stated the agency’s president, Chris Rosica. “The Salvation Army’s crew is extremely proficient and inventive and taking high honors in all 4 awards is testimony to their capabilities.”
With no devoted advertising help for the Giant Red Kettle aside from PR, The Salvation Army’s Red Kettle vacation fundraising marketing campaign – which was dealing with a 50% lower in donations over the prior 12 months – noticed a 17% enhance, enabling it to over ship and deliver aid and pleasure to hundreds of New Yorkers dealing with their worst Christmas ever. Dozens of nationwide, regional, and New York media placements for the occasion exceeded targets, delivering an estimated promoting worth of roughly $500,000.
ABOUT ROSICA COMMUNICATIONS
Established in 1980, Rosica Communications specializes in PR for nonprofit, training, healthcare, and meals sectors, constructing its shoppers’ share of voice and thought management. Always targeted on its client-partners’ strategic goals, the nationwide company’s companies embrace built-in advertising communications, media relations / storytelling, social media advertising, disaster communications, trigger advertising, content material growth / advertising, and influencer advertising. For extra info, go to http://www.rosica.com.
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