Menstruation is invariably a crucial topic in Indian society. It has been deemed taboo particularly in rural areas. Such a notion has begotten a lack of knowledge about menstruation, in flip, eliminating sanitary pads as a primary amenity for girls. To scale back interval poverty and in the meantime, develop consciousness within the society, Upasana Todi Prakash and Shripriya Khaitan Dhelia based Fabpad through the pandemic.
Through this enterprise, Dhelia and Prakash need to do their bit to avoid wasting the atmosphere and secondly, take a step in direction of addressing interval poverty in India.
“After researching all choices accessible out there, we realized the need of making the fabric pad that checked all of the containers—eco-friendly, reasonably priced, wholesome, and reusable options that present the essential privilege of wellness, self-care, and hygiene to ladies all over the place,” Dhelia stated.
The model asserts to have added quite a few sustainable merchandise at a document tempo rising 10-15 p.c month-on-month.
Concentrating on Focus Areas
Environmental impression and social impression are two areas that the model focuses on. With its merchandise, the model seeks to present a handy and eco-friendly different for girls to decide on sustainable menstruation merchandise. All merchandise are manufactured in-house with utmost significance on high quality.
“From the selection of cloth to the way in which our merchandise are manufactured, and the impression it has, there are various methods by which, FabPad is completely different from its rivals,” Dhelia stated.
Besides this, the model facilitates empowering ladies round it. It has began a mission referred to as Padma or Pad Ma (which implies Mother of Pads). The model calls these ladies superwomen who’re an integral a part of its group. This set of girls assist it sew and full its merchandise, promote and distribute the product. They additionally assist unfold consciousness about protected menstrual practices and scale back the taboo surrounding the topic.
Growing with the Changing Time
As time unfolds, the model is poising as a D2C model. It is focusing totally on e-commerce platforms. Apart from promoting merchandise on its eponymous web site, it has a presence on varied different platforms reminiscent of Amazon, Flipkart, Nykaa, Meesho, Jio Mart, and Big Basket.
Its advertising crew goals at augmenting its place and making a optimistic notion out there. Its advertising technique contains a number of media channels, campaigns, and a wide range of avenues to achieve its targets. The technique includes paid advertisements, native advertisements, social media advertising, video advertising, search engine optimisation, and search advertising, amongst others.
Going by the corporate’s omnichannel technique, it seeks to strategy gross sales and advertising that gives clients with a fully-integrated procuring expertise. In this course of, it unites consumer experiences from brick-and-mortar to cellular looking and every little thing in between.
“Fabpad goals to create a brand new paradigm of excellence in ladies’s menstrual hygiene and private care area. It deploys a powerful offline distribution channel to make sure that the corporate’s vary of merchandise is accessible inside a 2 km radius to its clients all over the place,” Dhelia shared the omnichannel technique of the model.
Offering Sustainable Solutions
Going by its mantra ‘Who does it higher?’, the corporate firmly believes that it is going to be in a position to make folks change to sustainable choices for his or her on a regular basis merchandise. It has grown quickly up to now. Some of the merchandise are reusable material pads, reusable material pantyliners, menstrual cups, interval panties, infants’ reusable material diapers, and natural cotton disposable sanitary napkins.
Its target market is significantly massive, from economically deprived ladies in rural areas to technology z.
“It is planning to develop its providing and proceed so as to add sustainable merchandise to its matrix. Thus, it decides to march ahead, making a far-reaching and lasting impression,” Dhelia said.
What the Future Holds?
The model goals to turn out to be a well-poised chief within the female hygiene and private care area. It decides so as to add extra merchandise and do R&D in different segments earlier than entering into them. In addition, the corporate claims to have empowered roughly 37,500 menstruators with higher well being and hygiene and want to develop this by 10X within the subsequent two years.
“I’m very excited and ready for the longer term to unfold. We plan so as to add extra merchandise to our matrix and already researching and growing sustainable breast pads, reusable make-up remover, intimate wash, bathroom seat sanitizer, tampons, and finally department out to beauty and sweetness merchandise,” Dhelia unveiled.
It is nonetheless within the early days and is planning to realize varied milestones within the course. With the zeal of creating a distinction and disrupting the market, the corporate will definitely develop manifold within the offing.