Millennials are the new entrepreneurs

By Yakuta Dawood Is it true that millennials are the new entrepreneurs? According to statistics gathered by a world survey, it was confirmed that about 66% of millennials have been fascinated about beginning their very own firm as a path to monetary independence and a versatile work-life stability.The Develop It Yourself (DIY) Column this week spoke to such millennial entrepreneurs, particularly Co-Founders Abdul Rahman Shafi and Shafraz Aneez, who overcame challenges to meet their highschool imaginative and prescient of creating their very own firm – named “Madtown”. Enlightening us about the start of their firm, Shafi said that originally, all ventures and makes an attempt at attempting out completely different concepts for beginning up a enterprise failed. Nevertheless, after shedding his job as a result of the Covid-19 pandemic, he and Co-Founder Aneez took the initiative to determine an promoting/artistic company final yr. When inquired about how the entrepreneurial journey has been amidst the current market challenges, Shafi said that “It has been a curler coaster experience with many ups and downs”. However, he mentioned that over the years, he was deeply engrossed along with his ardour to be an entrepreneur, and slowly with time and dedication, he has constructed up his personal enterprise. “One could ignore the energy of ardour by defining it as human negligence, however at the finish of the day, ardour can solely allow you to to satisfy your goals. If an individual is keen about changing into a businessman, then nothing can cease that particular person from reaching his or her goals. Passion can result in an institution. The zeal for ardour ought to be engraved inside a younger thoughts to construct a enterprise empire,” he emphasised. Adding additional, Shafi famous that the additional weight of accountability on their shoulders (as they are solely accountable for the end result or outcomes of the organisation), is one thing that they take very critically no matter any exterior hindrance.What is Madtown all about?Responding to the question on the preliminary funding, Shafi revealed that it was their confidence and insanity. Explaining, he said that they labored on tasks as a workforce after which gathered the capital for beginning up their very own firm. “We have been simply two guys with no appropriate firm behind us, however the preliminary mission we labored on gave us the capital to kick-start the firm. Then, in simply 5 months we have been in a position to have our personal workplace. Therefore, I want to thank our very first shopper for trusting us again then. Ever since, we’ve got been rising, and in the present day we’ve got expanded our companies to 4 continents as an promoting company,” he mentioned. Within a span of round one yr, Madtown presents varied companies below every umbrella of digital, design, and occasions, for each native and international shoppers alike. The first is digital, which presents companies comparable to net growth platforms, e-commerce web sites, customised growth, electronic mail advertising and marketing, pay-per-click, advertising and marketing analytics, search engine optimisation, social media advertising and marketing, and content material and influencer advertising and marketing. With reference to the firm profile, it states that: “We know the ins and outs of this digital sphere and grew up studying the way to grasp it. Everything we create is to get the greatest impressions and visibility to your model, on-line and offline.”The second is design, which focuses on companies comparable to branding and rebranding, net growth, graphic designing, artistic campaigns and technique, video manufacturing and pictures, and copywriting. “Being artistic is second nature to us. We use this outlet to precise our ideas and convey a significant message. We curate this message, to your model, the method you want, utilizing our superpower,” the firm profile added. The last is occasions. Through this, Madtown curates occasions based mostly on shopper necessities and the viewers who are mentioned to go to. Accordingly, occasions on supply vary from sports activities occasions, commerce exhibits, company occasions, hybrid and on-line occasions, festive administration, and conferences. Commenting with reference to the uniqueness of the companies offered, Shafi emphasised that it’s the method adopted by Madtown. “Our method will not be standard, it includes a little bit of insanity and a number of enjoyable, but we by no means let down our shoppers. Our tradition is to encourage entrepreneurial concepts and we execute them properly. We are devoted to creating, planning, and dealing with adverts in addition to different types of promotion and advertising and marketing for our shoppers,” he talked about. Switching the topic from companies to workers, Shafi highlighted that the firm has been in a position to develop to a talented workforce of 13 consultants in the related subject from simply beginning up the firm with solely two co-founders.According to him, Madtown in the present day is especially managed by 4 administrators, particularly himself, Co-Founder Aneez, Director and Chief Technology Officer Sasmitha Gangadara, and Director and Project Manager Isuru Wijesinghe. Further, when inquired about the present company tradition adopted inside the organisation, Shafi emphasised that they are a really versatile, reliable, family-like firm that has progressively adopted the similar aim of offering the utmost in artistic and distinctive companies to all their shoppers.Challenges and the future aheadSpeaking to us about the challenges, Shafi talked about that since there’s a important rise in native and international competitors that gives comparable companies as Madtown, there’s a dire must uphold their uniqueness to the shopper’s expectations. “To ship shopper expectations inside the body of labor we offer is a problem as every shopper we are working with have their very own distinctive promoting factors. However, we intend to make the model’s digital presence outstanding, assist them with model methods, and improve creativity,” he defined. Responding to how the prevailing Covid-19 pandemic has affected their operations, Shafi said that it has had a optimistic affect on Madtown, as it’s the sole cause for the way the firm was established. Adding to this, he revealed that though it’s a problem for them to outlive as a result of the prevailing scenario, they are in the end happy with themselves and the companies offered, since they’ve sustained themselves in the market while concurrently progressing at an excellent success charge.Furthermore, addressing the future plans scheduled by way of increasing the enterprise, Shafi revealed that Madtown is not only going to be a artistic/promoting company, because it hopes to look into different potential avenues, thereby forming a “group of firms”, inside the subsequent few years.To begin off with the aforementioned aim, Madtown has already explored the avenue of inside design and development. “Currently we are engaged on an inside design mission for a reputed increased training institute in Bambalapitiya,” Shafi mentioned. The different avenue scheduled by way of growth is the launch of a new clothes retailer by January subsequent yr. “Our aim is to develop and improve our avenues additional, to extend our shopper base each domestically and internationally while additionally increasing into different industries just like the clothes retailer we shall be opening in January 2022,” Shafi added. Meanwhile, Shafi apparently famous that you will need to assume in a different way from the previous sayings which state “don’t go into enterprise with pals” and “don’t combine enterprise with pleasure”. For him, the method of beginning a enterprise with a greatest good friend might have a optimistic affect as a substitute of doing it alone or with a new companion. “Just take a look at Apple and Google – based by pals and now two of the most profitable firms in the world. I’m not essentially saying pack in your present job and begin a enterprise together with your greatest good friend, however you need to actually take into consideration creating friendships inside the firm you’re employed for,” he reasoned. Nevertheless, giving the concluding comment, Shafi suggested all new entrepreneurs that beginning up a new firm at any time goes to be troublesome, and the solely answer is to commit 100% in the direction of what you begin. “Solving the downside must be private or else you’re going to disintegrate. To put issues very merely, the solely factor holding you again from one thing nice is your self. As the well-known advertising and marketing marketing campaign executed by Nike in the 80s says – “Just Do It”, Shafi concluded.

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