PivotRoots announces senior appointments

The appointments have been made in Social, Content Marketing & Integrated Comms Planning verticals .PivotRoots, the built-in digital advertising and marketing businesses, has appointed Kapil Unnikrishnan Nair as director – social media to steer its social media and content material advertising and marketing vertical, and Jatin Chakraborty because the lead for built-in comms planning vertical. Kapil’s focus shall be to scale the choices, sharpen the communications narratives and strengthen the social media and content material staff for the company within the India and MENA area.Kapil is a seasoned social media skilled with over 11 years of expertise. During his earlier stint he had arrange the advocacy and digital content material apply for greater than 30 purchasers at Mindshare – GroupM and has additionally led the social media mandates for main Indian and worldwide manufacturers together with Kellogg’s, Castrol, Bajaj Auto, Cipla HealthCare, Hong Kong Tourism, Star Network amongst others. Speaking on his appointment, Kapil added, “The platform dynamics are consistently altering and so does the customers mindset round content material consumption and creation. Smarter client decisions must be addressed with a brand new strategic lens for manufacturers to speak to them and create goal pushed methods to fulfill the top targets. Social and content material advertising and marketing will all the time play a pivotal position in your entire spectrum of digital advertising and marketing and I’m thrilled to steer this subsequent wave of progress for PivotRoots.” As for Jatin, his position shall be to introduce advanced approaches to model methods & develop identities that assist join with the shoppers in a extra relatable method.With promoting & content material expertise spanning throughout 11 years, Jatin has grown from being a copywriter to main the artistic staff throughout businesses. During his stint at businesses like LK Saatchi & Saatchi and MRM//McCann, Jatin has labored throughout various verticals and types like Hero, Idea Cellular, Mastercard, LIVA, G-Shock to call a number of. On the appointment, founder and managing director of PivotRoots, Shibu Shivanandan stated, “We are tremendous excited to have Kapil and Jatin be part of our household at this actually thrilling part in our progress and imagine that they’ll play a pivotal position in revamping & scaling up our social and content material advertising and marketing vertical. PivotRoots has all the time been generally known as a data-led company, and we stay up for extending this data-led strategy throughout social platforms be it via social-first campaigns, content material methods, influencer advertising and marketing and paid social. It’s a no brainer that manufacturers must construct built-in methods throughout channels and we’re guaranteeing that we are able to handhold our purchasers in navigating via this intricate digital ecosystem”.


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