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7 SEO Trends to Watch Out for in 2022
Published on November 29, 2021

Authored by Gautam Sharma, Founder & CEO, GautamSEO

Nothing beats SEO when it comes to an inexpensive, sustainable advertising technique that helps you drive visitors, generate leads, and get gross sales. As many as 70% of entrepreneurs think about SEO simpler than PPC.
However, SEO is continually altering, with Google steadily updating its algorithm and rating elements. Presently, Google makes use of over 200 elements to rank web sites.
Several new developments have emerged in the SEO house. Learning about these developments and implementing them in your SEO technique will show you how to outperform your rivals and rank increased on SERPs.
Let’s have a look at the highest seven SEO developments to be careful for in 2022.
AI Will Revolutionize SEO
Artificial Intelligence (AI) is revolutionizing each business, from BFSI to healthcare, and SEO isn’t any completely different. A latest advertising and AI survey report confirmed that entrepreneurs are set to use AI to:
Understand buyer conduct
Develop higher content material methods
Drive operational productiveness
With AI, SEO executives can analyze the efficiency of their content material and web sites on engines like google. Compared to handbook evaluation, AI-enabled analysis is quicker, actionable, and extra correct. This has given rise to a brand new idea — AI SEO.
It has three focus areas:
Understanding the thought behind the consumer’s search question
Determining the intent of the question
Fetching probably the most related outcomes to guarantee buyer satisfaction
AI funding in advertising is projected to attain $40 billion by 2025, creating quite a few alternatives in SEO.
Voice Search Will Rule the Search Engines
Did that over 30% of internet searching periods in 2020 have been screenless?
Voice assistants like Google Assistant and Siri have popularized voice search, with good audio system like Alexa and Google Home taking it to one other degree. Besides, over 50% of households will possible have a sensible speaker by 2022.
These numbers present that voice search is ready to rule the various search engines in 2022 and past, and entrepreneurs want to tweak their SEO technique accordingly.
So, how are you going to optimize your content material for voice search? When folks communicate to search for one thing, they have a tendency to say longer phrases. Hence, focusing on longer, naturally-sounding phrases is good for voice search optimization.
Mobile Friendliness Will Remain Essential
Mobile has already surpassed desktop, as 55% of all web visitors in 2020 got here from cellular; 42% got here from desktop. Mobile web customers are bolstering, making it important for entrepreneurs to guarantee cellular friendliness.
Google additionally introduced mobile-first indexing in 2018. The search engine large is in the method of utilizing cellular variations of internet sites for indexing functions. Furthermore, mobile-first indexing applies by default to web sites revealed after July 1, 2019.
Hence, cellular friendliness shall be a key focus space for entrepreneurs in the upcoming years.
Here are some ideas to make your web site mobile-friendly.
Make your web site design responsive to all display sizes.
Prioritize sooner loading pace.
Make the CTA buttons bigger and simple to click on.
Include much less textual content and use giant font sizes to enhance readability.
Avoid utilizing too many visuals.
Video Will Rank Better than Text
Video has emerged as one of many pillars of an excellent SEO technique. The latest rise of video platforms like YouTube, TikTookay, Reels, and Facebook Watch has elevated the shoppers’ curiosity in visible content material. People are extra possible to work together with a video than simply plain textual content.
Including video in your web site straight impacts SEO. Video content material is 50x extra possible to rank increased and get visitors than text-only content material. This has inspired many manufacturers to introduce video to their SEO and advertising technique. Moving ahead, extra entrepreneurs will leverage video advertising to drive visitors and engagement.
The Increasing Importance of the EAT Principle
Google’s May 2018 Medic replace clearly said that Google would prioritize high-quality and reliable content material over explicitly-optimized webpages. (*7*) SEO practices are nonetheless efficient, however the needle has shifted considerably in the direction of high quality and credibility.
The Medic replace launched Google’s EAT precept for rating internet pages. It stands for:

Hence, authoritative web sites that publish reliable content material written and reviewed by consultants will rank increased. This precept applies to all web sites however focuses totally on YMYL (Your Money Your Life) websites. These embrace web sites in healthcare, regulation, finance, training, and different sectors that might drive life-altering selections.
Long-Form, High-Quality Content to Rank Better
Long-form content material has been the cornerstone of SEO for fairly a while, and it’ll proceed to be so. Now, how lengthy ought to your content material be?
The common content material size of the top-ranking pages on Google is 2,416 phrases. For voice search, this quantity reduces barely to 2,312 phrases.
In all, long-form content material of over 2,000 phrases tends to rank increased and get extra visitors. Longer content material is extra detailed and offers full, in-depth details about a subject. Hence, we’ll see extra entrepreneurs publishing longer and detailed content material in the upcoming years.
Refreshing Old Content for SEO Advantage
Over the previous couple of years, refreshing and updating previous content material has develop into a secret SEO weapon. Fresh content material ranks higher than outdated content material in most circumstances, particularly if the content material is older than two years.
However, growing new content material requires extra assets. Hence, many entrepreneurs are refreshing their older content material to regain visitors and maximize their preliminary funding. This development will proceed to develop in 2022.
Updating older content material has two advantages:
Users need to get new data. Hence, they click on on a search consequence based mostly on its date. When you replace previous content material, Google exhibits the Last Updated date, which helps improve click-through fee and visitors.
Updating new content material helps you align your content material with the newest algorithm updates and keep aggressive.
What’s Next?
SEO has performed a significant function in rising model consciousness, producing leads, and driving gross sales for companies, and it’ll proceed doing so in 2022. However, engines like google are getting smarter and pickier concerning the pages they rank. Therefore, studying concerning the newest developments is crucial.
Now that you’ve got realized concerning the upcoming developments, it’s time to implement them. Add these components to your SEO technique to outperform your rivals and develop your enterprise.


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About the Author: Amanda