Disney+ Hotstar launches educational program ‘LEAP’ for agency planners

Disney+ Hotstar immediately introduced the launch of LEAP – An educational program for agency planners on promoting options and on-line video advertising and marketing on Disney+ Hotstar. Through this program, businesses will acquire in-depth information and experience in planning and executing strategic digital campaigns. The first session of LEAP goes stay on twenty fifth November with workforce Dentsu India. 
“At Disney+ Hotstar, our fixed endeavour is to equip advertisers and businesses with options that carry them nearer to their clients and assist them stand out within the trade. With the digital world evolving quickly and on-line video advertising and marketing platforms taking part in a particularly vital position in shoppers’ lives, it’s crucial to comprehensively perceive the potential these platforms supply. Through LEAP, we purpose to additional strengthen our dedication in direction of the digital promoting ecosystem by equipping them with insights and information that can assist them maximize outcomes,” mentioned Nitin Bawankule, Head – Ad Sales, Star and Disney India.

Digital platforms are an integral a part of a shopper’s viewing behaviour and are proving to be an efficient medium for manufacturers to attach with their audiences. However, media planning on on-line video advertising and marketing platforms wants a distinct strategy. With LEAP the businesses might be geared up with the satisfactory instruments and options to leverage their model’s messaging. From media to measurement, the two-day program will cowl varied facets for agency planners on digital promoting and media planning and assist them to grasp learn how to leverage Disney+ Hotstar’s promoting options to maximise model visibility. 

Disney+ Hotstar’s LEAP program is geared toward enabling agency planners and additional strengthening the net video advertising and marketing ecosystem. 

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