The inaugural Performance Marketing Playbook takes place right this moment from 9:30 am to round 12:30 pm. Check out the agenda and register now to attend. You’ll hear knowledgeable perception and recommendation from high manufacturers together with Unilever, Kraft Heinz and Zalora; companies together with Mindshare, Dentsu, M&C Saatchi Performance and Reprise; and platforms/tech firms together with Walee, Yahoo and Remerge.
Campaign Asia-Pacific’s editorial staff will probably be posting highlights and takeaways from the convention right here because it will get underway.
Theme: Ideas to drive worth and outcomes
The final 18 months and the upcoming adjustments to client privateness have thrown the efficiency and model balancing act again into the highlight.
Marketers are regularly questioning and evaluating investments, leaping from one finish of the funnel to the opposite. Mastering attribution has by no means been so essential, and whereas one shoe doesn’t match all, what may be learnt from case research and finest practices can construct a powerful framework for any model desirous to refine their efficiency advertising technique.
What can the advertising communications neighborhood anticipate for efficiency advertising efficacy within the long-term? How can advertising leaders mitigate dangers and nonetheless ship sturdy outcomes and ROI, when the delayed deadline on cookies adjustments the playbook?
Campaign’s Performance Marketing Playbook explores these questions and extra, bringing model and efficiency entrepreneurs collectively for at some point of stay panels, finest practices, video bursts, masterclasses and in-person roundtable discussions with friends.
Agenda in short (see full agenda)
Using extra nuanced metrics to find out valueCPM, CPL, CTR, CTOR and the numerous different acronyms make it tough for entrepreneurs to resolve which to focus efforts on. Which metrics are the best at proving outcomes, and which ought to the trade ditch? How will the position of self-importance metrics change within the post-cookie period? What are the latest metrics on the scene and the way are they offering richer outcomes for entrepreneurs?
The state of app advertising in India and SEAHow has the rollout of Apple’s Tracking Transparency (ATT) impacted the cell advertising panorama? In this session, a cell development knowledgeable seems to be on the state of app advertising in Android and iOS, sharing high tricks to put together cell entrepreneurs for the privacy-first future.
A masterclass in affiliate marketingAffiliate advertising, one of many oldest types of on-line advertising, has skilled a resurgence over the previous 18 months as budgets have grow to be tighter. In this incisive masterclass session, affiliate specialists reply: How can manufacturers capitalise on the latest development of this channel? What are the fundamentals to familiarize yourself with? How has online marketing modified over time and what are the most recent improvements?
Understanding shoppers throughout the funnel in a post-cookie worldThe delayed deadline on cookies buys extra time for entrepreneurs however the adjustments to client knowledge privateness aren’t going away. There will probably be a big effect on efficiency advertising and people and not using a stable first-party knowledge technique will probably be hit the toughest. What can we anticipate on efficiency advertising efficacy within the long-term and the way can key gamers mitigate dangers and nonetheless ship sturdy outcomes?
Where efficiency and creativity collideDuring the pandemic, many manufacturers shifted consideration away from top-of-the-funnel advertising to give attention to efficiency. But was it on the expense of creativity? There are quite a few new gamers providing to plug the creativity hole utilizing AI and lots of manufacturers and companies are arising with inventive options of their very own. Is it doable to have inventive excellence in addition to knowledge and know-how excellence?
CMO interview: Balancing the advertising combineIn this session, Campaign interviews Unilever’s David Porter for his strategic insights into among the massive challenges in efficiency advertising.