The PR Week: 12.2.2021: Lisa Osborne Ross, Edelman

This week on the podcast, PRWeek editorial director Steve Barrett and affiliate information editor Diana Bradley are joined by Edelman U.S. CEO Lisa Osborne Ross.Podcast matters:- Ross talks about her place as Edelman U.S. CEO six months into her tenure, how her work in political comms informs her work within the personal sector, what a “nice day” at Edelman seems like, the strides which have been made concerning variety on the prime of the PR business (plus how a lot work stays to be accomplished) and extra;   – Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms business and world typically;- The controversy over TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t actually a prank in spite of everything and what it says about influencer advertising and the necessity for authenticity and transparency; – Recapping notable vacation activations round Thanksgiving and searching ahead to end-of-year vacation campaigns;- What’s subsequent for Twitter after the resignation of co-founder and CEO Jack Dorsey;- Notable merger and acquisition information this week, together with a giant funding in strategic comms and advisory agency ICR and extra.

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