Former Nickelodeon exec Sharon Kroll Cohen has been tapped to go up advertising for Sensical, a brand new streaming service geared towards youngsters 2-10. Common Sense Networks CEO Eric Berger, to whom she is going to report, introduced the rent on Friday.
Cohen had beforehand been serving as a senior advisor to Common Sense Networks, which launched Sensical this summer time. Cohen, who will probably be primarily based in New York, will maintain the title of vice chairman, advertising.
Cohen’s oversight will embody content material advertising, social media advertising, public relations and occasions, shopper insights, and person acquisition and buyer lifecycle advertising. She may even oversee editorial partnership applications and affiliate internet marketing with system companions.
“Over the previous 12 months, I’ve had the privilege of partnering intently with Sharon on the launch of Sensical,” Berger mentioned in an announcement. “Bringing the streaming service to life throughout the course of the pandemic actually had its set of challenges, however Sharon’s dedication to excellence and willpower to succeed impressed me past phrases. As we construct and develop this best-in-class service in a extremely aggressive ecosystem, I can’t think about anybody higher suited to guide our advertising efforts and be certain that our distinctive model positive aspects traction with audiences and is seen as a brand new benchmark in youngsters’s digital media.”
Sensical is impressed by Common Sense Media’s rankings and assessment service for folks.
“After 20 years at Viacom constructing what’s arguably linear’s most recognizable youngsters model, I knew that my subsequent function wanted to be inside a company that was fearless in its go-to-market method as properly as empowering in phrases of its message,” Cohen mentioned.I’ve discovered each of these attributes in Common Sense Networks and Sensical. I sit up for embarking on this subsequent chapter, with Eric and the remainder of the proficient management staff, to develop this particular model within the months forward.”
At Nickelodeon, Cohen was most lately government VP, Nickelodeon Experiences, the place she oversaw strategic planning, improvement of location-based experiences spanning inns, theme parks, reside reveals and theatricals, festivals, and model activations. Previous roles on the firm included government VP, associate advertising, senior VP, built-in and retail advertising, and main the Integrated Solutions Group.
Having launched this summer time, Sensical is a free ad-supported app that includes with a variety of video leisure personalized to attraction to youngsters below 10, as properly as dad and mom who wish to be sure the programming is taken into account protected and academic throughout a spread of matters.
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