ITP Media Group, Snapchat team up to support regional creators

ITP Media Group’s full-service influencer advertising and marketing and digital expertise company ITP Live has signed a brand new cope with Snap Inc. to deliver to audiences domestically related content material from a few of the area’s high creators through Snapchat’s Discover part.
Under the partnership, Snap will supply greater than 200 editorially chosen Show episodes from ITP Live, together with these from influential creators in Saudi Arabia and the UAE. Some of those creators embrace, Raha Mouharak, Sara Al Madani, Badr Al Shamry, Nael Abu Al Teen, Molham, Ghaith Marwan, Amy Roko, Hadeel AlMaraie, Maram Beeko, Abeer Sinder, and plenty of others.
Ahmad Bashour, Managing Director at ITP Media Group, stated, “Snapchat’s Discover is a perfect place for us to characteristic, trending, and entertaining exhibits on cell, the place we now have skilled each a big and a highly-engaged viewers on the platform within the area, and notably in Saudi Arabia. Because of the success of our exhibits Perfection 101, Expensive Tastes and Mazaj Challenges, we’re delighted to prolong our experience to influential creators who we now have been working carefully with, and assist them faucet right into a wider, engaged viewers.”

Snapchat at the moment has a month-to-month addressable attain of 75 million distinctive Snapchatters within the MENA area, and it continues to develop considerably. In Saudi Arabia, for instance, extra folks watch Snapchat Discover day by day than any of the highest ten TV channels, each earlier than and through COVID-19.
Sara Abu Zahra, Media Partnerships and Programming Head in MENA at Snap Inc., stated, “We are thrilled to be increasing our partnership with ITP Media Group to deliver an array of Shows from most of the area’s high creators to our Snapchat group. Discover is now a go-to supply for premium video content material. As such, we wish Discover to make a optimistic impression on our group by way of the content material we characteristic, and we now have leaned into Shows and writer content material that displays the varied make-up of our group and their pursuits.”


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