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The firm’s two acquisitions are considered one of the world’s prime 10 largest on-line poker rooms and a efficiency advertising holding.
Parimatch Tech, a global firm that develops the Parimatch model and offers tech and advertising options for the leisure business worldwide, has secured the M&A offers with a efficiency advertising holding, mr.fish, and Ukraine’s largest on-line poker site, PokerMatch. The deal gives mutually useful alternatives for all events, permitting Parimatch Tech to increase its leisure and advertising product portfolio additional and offering mr.fish and PokerMatch with new world enlargement prospects.
“Parimatch Tech is happy to affix forces with PokerMatch and mr.fish to assist obtain our massive aim — exploring and increasing the leisure potentialities our customers expertise by interacting with the Parimatch model. We are sure that the synergy of our expertises will result in strengthening of the manufacturers of all events concerned. Our enterprise philosophy and approaches are fairly related, and we’re excited to affix forces with mr.fish and PokerMatch to additional construct and increase our leisure ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.
PokerMatch is the value-added product, a pacesetter of the on-line poker business in Ukraine, and considered one of the world’s prime 10 largest iGaming firms encompassing poker, on line casino, and board video games. The acquisition will improve the leisure providing for finish prospects and add an asset to Parimatch Tech’s product portfolio. The firm is a associate of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian nationwide sports activities poker crew.
mr.fish acquisition will additional strengthen Parimatch Tech’s MarTech experience, contemplating that the holding is considered one of Eastern Europe’s leaders specializing in a variety of digital providers, together with affiliate internet marketing, search engine optimisation, media shopping for, retention, reactivation, PR technique, inventive, design, and affect advertising. The firm is dwelling to a number of enterprise models:
Digital Chain, a global advertising company with deep experience and intensive expertise in iGaming, playing, and sports activities betting.
Vadideo, a global CPM promoting community.
Papa Karlo, a global CPA community with deep experience in affiliate internet marketing
NetCraft.Global, a global advertising company that gives craft search engine optimisation options for complicated companies.
Copylancer, considered one of the greatest freelance copywriting web sites in Eastern Europe.
The two new property might be built-in into Parimatch Tech’s advertising and enterprise technique of getting into the new world markets with the Parimatch model.
“It’s an thrilling day for all of us! Our firms share the identical values and aspirations for world improvement. I’m assured that the merging might be clean, and we are going to start engaged on our worldwide plans quickly”, mentioned Ruslan Bangert, PokerMatch CEO.
“mr.fish began in a single nation and united two native firms. Over the final two years, we’ve got expanded to 10 worldwide firms working in 12 international locations and doubled the variety of staff – from 120 to 250. Our cooperation on advertising initiatives with Parimatch Tech has been for a few years. The merger grew to become a logical step meant to strengthen our positions in the present markets and conquer new ones. We intend to create a symbiosis of selling, expertise, and product, and I’ve unwavering religion in my crew and the new alternatives that opened for us”, mentioned Yuri Titkov, mr.fish CEO.
The monetary particulars of the offers will not be disclosed.