Adobe buys social media marketing startup ContentCal

Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed worth, though Bloomberg reported right this moment that the deal was for greater than $100 million.
Six-year-old ContentCal, integrated as ContentCalendar Ltd., is a business-to-business software-as-a-service content material marketing platform that pitches itself as permitting customers to handle their social marketing planning and processes extra simply. The service simplifies content material processes by bringing every thing right into a customizable area with a drag-and-drop interface to cut back administration time.
ContentCal permits customers to collaborate, share, plan and publish content material to drive engagement on social media. Features embody monitoring efficiency, creating stories and getting perception into what works on varied channels.
A variety of instruments permits customers to remain productive and likewise uncover content material concepts, streamline approvals and schedule posts inside seconds, the corporate says. Social media posts will be created and printed to a number of websites and providers, together with Twitter Inc., Facebook, Instagram, LinkedIn, Google My Business and extra.
Notable prospects embody the U.Ok. National Health Service, Virgin Money UK PLC, Bayerische Motoren Werke AG, Specsavers Optical Group Ltd. and LocaSocial Ltd.
“We have all the time believed in attaining scale as a enterprise to assist as many individuals as we are able to to create and publish content material in the easiest way attainable,” Alex Packham, chief govt officer and founding father of ContentCal, stated in a weblog publish. “The Creator Economy has basically modified the best way folks work and as a part of Adobe, our expertise can attain an unlimited viewers of companies, entrepreneurs and creators worldwide.”
Adobe and ContentCal already share many purchasers. Ashley Still, senior vice chairman of digital media at Adobe, stated right this moment that the acquisition will broaden the social media capabilities of its artistic instruments.
The acquisition of ContentCal follows Adobe’s buy of collaborative video modifying software program agency Frame.io Inc. for $1.275 billion in August.
Coming into its acquisition, ContentCal had raised $12.7 million in funding, based on Crunchbase, from buyers that included Fuel Ventures, Perivoli Innovations and Guinness Asset Management. The transaction is predicted to shut within the first quarter of the fiscal yr 2022 pending closing circumstances.
Image: ContentCal

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https://siliconangle.com/2021/12/08/adobe-buys-social-media-marketing-startup-contentcal/

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