To Become Franchising’s Content and Web Marketing Powerhouse
RALEIGH, NC / ACCESSWIRE / December 15, 2021 / 919 Marketing, one of many nation’s fastest-growing content material advertising companies, broadcasts the acquisition of WebSearch Digital Marketing, a pioneering web advertising agency specializing in search engine marketing, PPC, and internet design companies for native and nationwide purchasers. With the acquisition, 919 Marketing expands its vary of in-house capabilities to supply native advertising companies to nationwide franchise and multi-location manufacturers.
This is the most recent transfer by 919 Marketing to grow to be a one-stop advertising store for franchisors and non-profit corporations. In October 2021, 919 Marketing, based mostly outdoors of Raleigh, North Carolina, acquired Tampa-based Ceralytics, an intelligence platform that makes use of predictive analytics and pure language processing to drive audiences to interact and convert. Ceralytics is the spine of 919 Marketing’s proprietary 919 Insights platform, the information analytics instrument that uncovers the client information purchasers have to make smarter advertising choices.
The addition of Richmond, Virginia-based WebSearch provides 919 Marketing a extra complete resolution to drive native shopper advertising success whereas deepening its bench of digital and internet growth expertise. With these two acquisitions, 919 Marketing is now the main tech-enabled content material and digital advertising agency in franchising that makes use of analytics to assist native and nationwide corporations enhance model consciousness, drive leads, and enhance shopper engagement and conversion.
Talent and Teamwork
The native digital advertising applied sciences and monitor file of WebSearch mixed with the content material advertising, PR capabilities, and information analytics of 919 Marketing, present an unbeatable full-service resolution for multi-location and franchise manufacturers.
“We are thrilled and lucky to accomplice with the proficient and forward-thinking crew at WebSearch, and welcome them into our 919 household,” says David Chapman, CEO and founding father of 919 Marketing. “This acquisition is one other step in our daring mission to be a dominant participant within the nationwide franchise and trigger advertising sectors by offering novel advertising options validated and measured by precise on-line person habits.
“WebSearch’s sturdy native advertising platform and companies roster will probably be much more highly effective in tandem with 919’s information analytics and content material capabilities,” says Mike Meyer, founder and CEO of WebSearch. “With the energy and sources of our corporations mixed, we now have all of the instruments to dominate each nationwide and native franchise advertising, as manufacturers evolve from gentle advertising targets and vainness metrics to creating smarter choices based mostly on the precise on-line habits of consumers.”
Future Forward
This newest acquisition is a part of 919 Marketing’s plan so as to add extra digital and technology-based companions to totally increase its roster of selling companies. The firm has a powerful three-year development fee of greater than 130 p.c, regardless of the affect of COVID-19. The firm was ranked as the perfect franchise PR agency on Forbes’ prestigious 2021 inaugural record of America’s Best PR Agencies, is repeatedly ranked on Entrepreneur journal’s record of prime franchise PR corporations and is acknowledged because the highest-ranked and fastest-growing franchise PR agency on the coveted Inc. 5000 record.
WebSearch has a stellar status with a roster of franchise manufacturers, as evidenced by their 98 p.c retention fee and triple-digit development over the previous three years. The firm has made the Inc. 5000 record of quickest development corporations seven occasions.
Synergy Success
With this newest addition, 919 Marketing may have places of work in all three U.S. time zones and stay headquartered in North Carolina’s Raleigh-Durham space, led by 919 Marketing founder and CEO, David Chapman. Mike Meyer, founder, and CEO of WebSearch, will be part of the board of the mixed corporations.
The three corporations will stay of their respective headquarters – 919 Marketing, based mostly outdoors of Raleigh, North Carolina, WebSearch, based mostly in Richmond, Va. with places of work in Austin, Texas, and Ceralytics, based mostly in Tampa, Florida. The corporations will preserve all their workers working in states throughout the nation, together with New York, Massachusetts, California, Virginia, Florida, Colorado, Michigan, Nebraska, Texas, Tennessee, and Ohio.
Together, the corporations will proceed to launch data-driven, award-winning advertising campaigns for a powerful roster of non-profits and rising and mature franchise manufacturers, together with BELFOR Franchise Group, American Family Care, Scooters, and Wild Birds Unlimited, together with blue-chip corporations, together with Stanley Black & Decker, Ally Bank, and Procter & Gamble’s Tide Cleaners. 919 Marketing’s roster of companies will now embrace public relations, digital advertising together with search engine marketing, PPC promoting, listing constructing, and show and remarketing, internet design, growth and upkeep, native multi-location advertising, propriety information analytics, full inventive companies, franchise growth, and shopper advertising.
About 919 Marketing – Formed in 1996 and headquartered simply outdoors of North Carolina’s Research Triangle Park and the capital metropolis of Raleigh, 919 is a nationwide content material advertising agency with a confirmed monitor file of serving to corporations enhance income, create a aggressive benefit, and enhance advertising outcomes. We present high-powered strategic planning, public relations, social media, digital advertising, video and industrial manufacturing, enterprise growth assist, and full inventive capabilities – every using confirmed processes refined over a whole bunch of consumer engagements.
Our award-winning workers of selling strategists, TV and print reporters, and social media trailblazers are seasoned consultants, offering content material advertising firepower to excite, encourage, and interact your clients and prospects. For extra data, please go to us at www.919marketing.com.
About WebSearch –
WebSearch Digital Marketing is a full service digital advertising company which focuses on lead era for the franchise business. Launched in 2006 with a handful of specialists, WebSearch Digital Marketing has grown to nearly 50 fulltime workers in each Richmond VA and Austin TX. From the start, the corporate’s mission has been “To Deliver Leads and Simplify Digital Marketing”. WebSearch’s main companies embrace Search Engine Optimization, Directory Optimization, PPC Management, Web Design, in addition to Customer Reviews and Reputation Management. In 2016 WebSearch Digital turned a Google Premier Partner – a distinction achieved by solely 3% of the companies that work with Google.
About Ceralytics – Ceralytics is a pioneering content material intelligence platform that makes use of predictive analytics and pure language processing to find out the subjects that interact and drive audiences to take key actions. Founded in 2016 by Brandon Andersen and Tony Wilsman, Ceralytics’ mission is to take content material advertising from guessing to figuring out. To do that, Ceralytics makes use of a data-driven method to content material, exhibiting what subjects are at present resonating with audiences and recommending the subjects organizations ought to be writing about sooner or later to drive precise enterprise targets.
Media Contact:
Sue Yannello [email protected]
SOURCE: 919 Marketing
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