RAKUTEN DELIVERS SUCCESS WITH FIRST-EVER OPPORTUNITY TO TARGET SHOPPERS WITH PERSONALIZED CASH BACK OFFERS

“Personalized Rewards” Uses Real-Time Business Intelligence to Help Marketers Advance Their Affiliate, Cash Back StrategiesSAN MATEO,Calif., Dec. 17, 2021 /PRNewswire/ — Rakuten has reached a milestone within the quest to make affiliate and Cash Back advertising extra versatile, strategic and environment friendly channels for driving income from new and present clients. Rakuten’s Personalized Rewards functionality permits manufacturers – for the primary time ever – to phase Cash Back provides on a 1:1 foundation with automated viewers focusing on and it is driving outcomes. Initial campaigns present a median 128 p.c raise in new consumers and a 125 p.c raise in gross sales.(PRNewsfoto/Rakuten Advertising)Personalized Rewards brings collectively the affiliate marketing online management and automatic expertise of Rakuten Advertising with Rakuten Rewards’ unparalleled attain and affect. Rather than counting on cookies, Personalized Rewards permits manufacturers to make use of proprietary information from their buyer relationship databases and anonymized Rakuten Rewards’ first-party information to acknowledge customers in real-time. Upon figuring out a buyer and its attributes, Personalized Rewards mechanically delivers an optimized Cash Back supply to incentivize a first-time or repeat buy or to focus their consideration on high-margin merchandise.”Affiliate and Cash Back methods will assist manufacturers of all sizes and industries thrive whereas additionally assembly the more and more excessive bar for model engagement and personalization,” stated Amit Patel, CEO, Rakuten Americas. “Personalized Rewards is simply the primary of a number of improvements we’ll roll out over the subsequent 12 months that can elevate affiliate marketing online and Cash Back as important components of each refined digital advertising combine.”Personalized Rewards offers entrepreneurs extra management over their client rewards methods by enabling them deeply optimize outcomes, enhance marketing campaign efficiency and higher perceive the efficacy of their spending. By permitting better management over viewers segmentation than affiliate marketing online’s conventional dynamic commissioning, entrepreneurs can goal particular person customers with merchandise and distinctive provides primarily based on their buyer standing and product and class preferences.Story continues”Traditional Cash Back and affiliate approaches that present a uniform supply throughout an viewers set are tried-and-true techniques,” Patel continued. “Now, by pairing collectively two of Rakuten Americas’ strongest platforms, we might help manufacturers have interaction with customers at a 1:1 degree and construct a lifetime relationship that will increase advertising efficiency and drives incremental gross sales.”Several clients are already benefitting from this new providing – together with main luxurious retailer Saks Fifth Avenue and progressive footwear firm FitFlop. FitFlop turned to Personalized Rewards to draw new clients to its full line of comfy and trendy footwear. Rakuten delivered focused provides – with various ranges of Cash Back rewards – to pick out clients to incentivize buy and conversion. The marketing campaign was extremely profitable in serving to FitFlop obtain its strategic month-over-month targets. The firm noticed a 149% enhance in new-to-file consumers 83% of which had been net-new to FitFlop. This enchancment in new-to-file consumers helped FitFlop obtain an general enhance in purchasing journeys by 195%.One of the world’s largest e-commerce firms, Rakuten has constructed a portfolio of promoting belongings to allow entrepreneurs to leverage in depth client intent and buy information to affect client habits. By harnessing the very best of those belongings, Rakuten plans to increase its affect within the promoting ecosystem and proceed to offer progressive merchandise that current new alternatives for entrepreneurs to have interaction and convert customers. To be taught extra about Rakuten and Personalized Rewards, please go to https://rakutenadvertising.com/content material/rewards/.About Rakuten AmericasRakuten Americas is the North American division of Rakuten, Inc., (Japan), a worldwide chief in web providers that empower people, communities, companies and society. Headquartered in San Mateo, California with greater than 2,400 workers nationwide, the Rakuten Americas enterprise portfolio contains market leaders in e-commerce, digital advertising, promoting, enterprise intelligence, logistics, communications and leisure. We create services that present distinctive worth by aligning members and the companies that need to have interaction them in a shared neighborhood. Visit http://rakuten.us for extra info.About Rakuten RewardsRakuten is a number one purchasing rewards program that provides Cash Back, offers and rewards from all of your favourite manufacturers. By partnering with hundreds of manufacturers in attire, well being and wonder, eating, grocery, journey, on-demand providers, subscription bins and extra, Rakuten helps members get extra from the issues they purchase. Since its founding in 1999, Rakuten has grow to be the most important and most rewarding purchasing expertise, and its members have earned $3.5 billion in Cash Back only for purchasing by way of Rakuten. For extra info, go to Rakuten.com.About Rakuten AdvertisingRakuten Advertising connects main companies, manufacturers and publishers to energetic and engaged customers all over the world. With entry to Rakuten’s numerous media properties and audiences, mixed with an award-winning efficiency community and proprietary client analysis, Rakuten Advertising creates the proper situations to succeed in new clients and maintain long-lasting loyalty. Its basis of superior expertise, information and strategic providers positions Rakuten Advertising to supply a differentiated suite of selling and promoting options whereas regularly pushing the trade ahead. It is a division of Rakuten Inc. (4755: TOKYO), one of many world’s main Internet service firms. The firm is headquartered in San Mateo, CA, with places of work all through EMEA, APAC, LATAM and North America. Learn extra at www.rakutenadvertising.com.Contact: Steven Shaw, [email protected] authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/rakuten-delivers-success-with-first-ever-opportunity-to-target-shoppers-with-personalized-cash-back-offers-301447177.htmlSOURCE Rakuten Advertising

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