Employer: Empawa AfricaLocation: London or AccraSalary: CompetitiveCloses: 16 Jan 2022Start date: ImmediatelyJob Title: Head of Global MarketingBusiness Sector: Music/Tech IndustryContract Type: PermanentHours: Full TimeContact: [email protected]Our Vision and MissionemPawa Africa is a music label companies platform that works with upcoming African Artists serving to them develop throughout Africa and past by equipping them with the information and funding to take action.goemPawa Africa is the brainchild of African Superstar – Mr Eazi and is residence to unbelievable artists equivalent to Joeboy, Nandy, DJ Neptune and NamenjGlobal Marketing is one of the corporate’s most dynamic departments, and is a service that artists worth probably the most after distribution. We are on the lookout for a ahead-pondering music skilled with analytical and perception, expertise who can lead this division.You’ll be accountable for the planning and execution of our precedence artist advertising plans, participating new audiences throughout key advertising channels & partnerships to drive fan progress in addition to retain and interact present audiences.You shall be requested to guide on sure initiatives, making certain a collaborative and absolutely built-in plan that’s delivered on time and to funds.This is a really thrilling place for somebody who’s seeking to develop with the corporate and be a component of revolutionising the music enterprise and having a job to play in pioneering music from Africa throughout the globe.Experience is actually key, particularly with afrobeat or U.Okay. city music.—The Global Marketing tasks break down into three core areas:Innovation: Redefine finest apply in world advertising, whether or not it’s experimenting with new codecs and applied sciences, or remodeling outdated practices. This additionally contains establishing processes in place to make sure clear communication between the groups and the artists for a seamless marketing campaign.Prioritisation: Partnering with third events and native markets to utilise a specified funds to interrupt emPawa’s artists in each market worldwide.Education: Partner with inside groups to make sure highest potential proficiency in advertising throughout our companyDuties to incorporate however not restricted to:You’ll be the first relationship holder for a roster of artists and label companions, creating and delivering campaigns for his or her releases.To plan & execute finest-in-class advertising campaigns for Empawa’s artists.To develop pioneering campaigns that use storytelling to culturally join with new followers & tremendous followers alike and that develop artist’s on-line and offline presenceAcross pre-agreed initiatives and budgets, lead the challenge to make sure the supply of a collaborative and absolutely built-in plan. Responsibilities embody serving to the group outline key aims and techniques, producing challenge updates, main key conferences and as soon as accredited making certain the challenge is delivered on time and to funds.Manage relationships with impartial PR & promotions businesses to raise our artist’s profile throughout Press, TV & RadioCreate strategic alignment with cross-purposeful groups together with A&R and Label Services making certain that efficient advertising exercise is absolutely built-in within the total plan.Continuously monitoring all Empawa’s Assets channels accounts to capitalise on trade developments by way of progress methods – together with web site and social media.Working with inside stakeholders to develop and execute DSP alternatives for our artistsDevelop and handle digital advertising budgets and campaigns that drive conversion and gross sales for every launch utilizing analytics, insights, trade, developments, skilled expertise, and finest practices.Optimise the music movies launched on our YouTube channel to develop subscriber’s base.Working with our third events to develop promoting plans throughout TV, OOH, Radio & Digital together with influencer advertising for Tier 1 campaigns.The excellent candidate shall be…Passionate about music from the African continentA versatile marketer with a number one model or company that has performed a job in shaping cultureA nice communicator with sturdy influencing abilities & expertise conveying inventive concepts & plans to inside & exterior stakeholders.A deep information of audiences – together with demographics, behaviours, and media habits.A confirmed observe file main the event and execution of absolutely built-in advertising campaigns.Comfortable in a quick-shifting, continually evolving atmosphere and you’ve got the maturity to deliver stability to difficult state of affairsComfortable creating model methods utilizing each quantitative and qualitative insights.Motivated by lengthy-time period imaginative and prescient and technique and guarantee all marketing campaign exercise aligns.A stable understanding of social media platforms, significantly relating to rising an engaged audience5+ years artist advertising expertise in a label atmosphere.A robust community of connections within the trade and wider music group.Lateral expertise in music, advertising or promotional roles that units you aside from the competitors.The capability to work below strain and time constraintsOrganisation abilities with the flexibility to prioritise throughout a number of initiatives—Application course of:If you’re feeling excited by the concept of turning into a member of our household, we’d love to listen to from you! Please apply by submitting your CV, cowl letter.Please make it private, we obtain a whole lot of copy/ pasted functions! 😊
https://www.musicbusinessworldwide.com/jobs/empawa-africa-head-of-world-advertising-uk-gh/
