THE WHAT Good Glamm Group is increasing its content-to-commerce technique with the acquisition of MissMalini Entertainment, an Indian media and influencer expertise administration community.THE DETAILS The acquisition sees the Good Glamm Group take possession of a few of India’s largest digital media manufacturers together with POPxo, ScoopWhoop, BabyChakra and now MissMalini Entertainment. The firm’s media division now generates over 3.5 billion month-to-month impressions and has over 150 million distinctive customers.MissMalini will proceed to function independently, with Founder Malini Agarwal and Co-founders Nowshad Rizwanullah (CEO) and Mike Melli (CRO) persevering with to guide the corporate.THE WHY The buy-out will give Good Glamm Group entry to a community of influencers, celebrities and market know-how, which is claimed to strongly improve its content-to-commerce prowess in India. The Good Glamm Group is ready to capitalize on MissMalini’s movie star, influencer and content material strengths in a bid to spice up its D2C capabilities.
https://www.globalcosmeticsnews.com/good-glamm-group-expands-further-into-influencer-marketing-with-missmalini-entertainment-acquisition/
