Sprite takes to influencer marketing in latest campaign

The advertisements characteristic influencers like Yashaswini Dayama, Rohan Shah, Viraj Sheth and Kareema Barry.Sprite India’s latest campaign goals to give individuals a peek into the lives of content material creators. Starring influencers like Yashaswini Dayama, Rohan Shah, Viraj Sheth, Kareema Barry, Jake Sitlani, amongst others, the campaign chronicles the times of the week and the influencers’ content material creation course of.The campaign known as ‘Friday launch’ and the creators illustrate the totally different days of their week. Notably, past being a plug for the product, the content material addresses the various kinds of difficulties that the creators face, when it comes to creating content material. Beyond the method of creation, the influencers even have to face lots of vitriol and hate feedback from faceless trolls, who attempt to discourage them.

https://www.afaqs.com/information/social-media/sprite-takes-to-influencer-marketing-in-latest-campaign

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