Director of Marketing – Axios Charlotte

Brixx Wood Fired Pizza is a full-service restaurant serving craveable and artistic wooden-fired pizza and wings, pasta, salad and extra. Our full bar has 24 craft beers on faucet, specialty cocktails and a curated choice of wines. Born in Charlotte, NC, in 1998, our footprint has grown to incorporate 26 places, a mixture of firm-owned and franchises, throughout 6 states with extra places on the horizon. Competitive wage and advantages together with well being and dental insurance coverage.
Overview:Operating out of the Brixx company headquarters in Charlotte, this position engages in all sides of strategic advertising and artistic companies and serves as a hub between particular person restaurant house owners and groups, the inner inventive group, and out of doors distributors. This is a individuals-dealing with, arms-on place the place the director assists within the improvement and execution of model communications, system-huge and placement-particular advertising initiatives and activations starting from social media campaigns and paid promoting to neighborhood relations and on-website promotional occasions.
The Director helps the income development for all places and the expansion of the model. The final purpose of all work associated to this place is growing restaurant gross sales yr over yr and forecasting wants and alternatives.
Innovation and out-of-the-field considering coupled with conventional advertising ways might be key to the success of the brand new omnichannel advertising program in improvement. The one that fills this position might be a important half of establishing and maximizing the effectiveness of the omnichannel technique in collaboration with the corporate’s senior management group.
Long-term development projections point out that the Director might be anticipated to journey often and spend time in restaurant places and should oversee the addition of subject advertising groups.
Responsibilities:• Enforce firm model requirements and restaurant advertising philosophies throughout the system• Coordinate inside communications by way of numerous channels together with newsletters, intranet and extra• Collaborate with operational and regional leaders to guage acceptable assist method, expectations, frequency and execution of touchpoints for every restaurant• Train new operators on restaurant advertising processes and expectations• Provide ongoing coaching on new/current advertising initiatives and packages• Develop and execute month-to-month/quarterly/annual advertising plans and supporting campaigns• Develop and handle advertising program budgets; measure and optimize advertising packages to make sure actions are efficient, environment friendly, and ship excessive return on funding• Develop and lead execution of complicated regional advertising plans that embrace gross sales, buyer, ROI and model loyalty objectives• Identify alternatives and handle paid promoting for each model promoting and firm-owned places January 2021 | Brixx Wood Fired Pizza• Establish and keep native sponsor and associate relationships, negotiate contracts, implement property and consider influence• Manage disaster communications and public relations• Monitor on-line repute and visitor interplay• Provide inventive route to in-home group and exterior distributors together with however not restricted to all print collateral, e mail advertising, and promoting• Support and develop advertising group by offering efficiency opinions, continuous suggestions, mentoring and profession development for direct stories• Team presently features a Digital Marketing Manager and a Marketing Specialist-Graphic Design• Remain present on rising market traits and applied sciences
Accountability and audiences:• New South Pizza, Inc. companions, senior management group and common managers• Brixx Franchise Systems, Inc. companions, present and future franchisees• Guests, current and future
Requirements:• Bachelor’s diploma or equal combine of training and expertise• 8+ years of related advertising expertise which could be a mixture of B2B and B2C web/digital advertising, conventional and fashionable promoting, inventive company work and/or model communications• Must be an articulate skilled with glorious oral and written communication expertise, with demonstrated expertise within the means to positively and creatively affect change and route inside skilled environments• Strong, demonstrable mixture of promoting, knowledge, finance and model acumen
Relevant and mandatory expertise:• Leading groups and taking an lively position in particular person and group improvement• Multi-unit restaurant/retail• Strategic advertising plan improvement and execution• Marketing analysis, evaluation and perception• Email and cell app advertising• Organic and paid social media advertising• Website administration• Copywriting and marketing campaign improvement• Media buying and contract negotiation• Proficiency with normal workplace software program together with Microsoft and G Suite• Familiarity with Adobe Creative Cloud and related packages
To apply:Send resume and canopy letter to [email protected]

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