Executive Power List: Monther Darwish, managing director, Palazzo Versace Dubai and founder, Palazzo Hospitality

Over the final 12 months, Palazzo Versace Dubai’s managing director Monther Darwish put the property on the map, developing with progressive campaigns aimed toward growing occupancy and income. As a consequence, the property had one of many highest occupancies amongst metropolis resorts in 2021.

During the pandemic, Palazzo Versace didn’t shut its doorways as Darwish steered operations in the direction of the home and staycation market. In August 2021, 2,700 folks got here by way of the resort and amid a hospitality job disaster, Darwish didn’t make any redundancies nor did he do any restructuring, as a substitute, he was capable of rent folks.

Darwish mentioned: “We launched UAE’s first Hotel eCommerce platform which was obtained very effectively. This included contactless visitor expertise from F&B orders to on-line check-in and so on.”

The resort’s e-commerce platform has since generated over AED6million in income. Darwish added: “Being an unbiased property offers you the liberty to experiment and that’s the fantastic thing about Palazzo Versace Dubai. We’re free to throw into the market any loopy thought and our viewers simply likes how distinctive we’re. We’ve been pondering exterior the hospitality field for some time, bringing in new initiatives and tasks that haven’t been carried out wherever else within the trade. Our ‘Buy Now, Pay Later’ thought was a tactic to draw youthful company, the brand new technology who prefer to expertise luxurious with ease of buy.

“Health and hygiene remained our precedence whereas we centered on enhancing the visitor expertise. The resort’s key focus was to seize native staycation demand which was effectively achieved with a really intensive advertising and marketing plan on social media, influencer advertising and marketing, radio and others.

“We have labored very arduous during the last 12 months to remain effectively related with our viewers with curated packages. Besides specializing in our rooms, there was quite a few F&B experiences which have been launched throughout the pandemic,” he added.F&B income elevated, too, as Palazzo Versace Dubai got here up with distinctive ideas that proved to achieve success amongst UAE residents. The ‘Into the Jungle brunch’ at Giardino, Palazzo Versace Dubai’s all-day eating restaurant, was an idea centered on child-friendly actions and an ideal F&B providing. It has been absolutely booked each Friday because it launched in July 2020.

In 2022, the resort will revisit its methods and forulate new ones to proceed to herald company.


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