The deadline for submissions is Jan. 24, and the highest three producer finalists will likely be notified by the ANA and present organizers shortly thereafter. One ultimate winner will likely be introduced along with the Chicago Auto Show’s Media Preview (Feb. 10-11). The successful producer could have the chance to current the marketing campaign particulars throughout ANA’s upcoming influencer advertising and marketing committee assembly, scheduled to happen nearly on Feb. 17.
“Perhaps now greater than ever, your entire trade has tailored to the occasions by launching extra digital applications and campaigns – together with digital automobile reveals,” mentioned Chicago Auto Show Chairman Bill Haggerty. “I’m trying ahead to reviewing every of the marketing campaign submissions to see how these automotive firms expanded their digital efforts to assist transfer the needle throughout these making an attempt occasions.”
“The ANA is proud to associate with the Chicago Auto Show on the 2022 Driving Influence Award to honor automakers’ most artistic and fascinating influencer advertising and marketing campaigns,” mentioned Leah Marshall, director of influencer advertising and marketing for the ANA. “According to Hub’s 2021 Influencer Marketing Benchmark Report, influencer advertising and marketing is a $13.8 billion trade – projected to succeed in $25 billion by 2025 – and has confirmed very efficient in reaching Gen Z and Millennial audiences. With entrepreneurs investing in influencers at greater and better ranges, the ANA is dedicated to serving to our members capitalize on its potential and rejoice excellent artistic campaigns,” continued Marshall.To be eligible, the marketing campaign will need to have launched on or after Jan. 1, 2021 and ended by Dec. 31, 2021. In addition, the marketing campaign must be centered round a digital creator/influencer and will need to have leveraged the influencer’s social media channels and viewers to advertise an automotive services or products. Finally, the marketing campaign should reveal measurable outcomes. The ANA judges will likely be on the lookout for technique, creativity and outcomes.For extra data or to submit a marketing campaign for consideration, please go to https://www.chicagoautoshow.com/media/2022-ana-award/. For extra data on the Chicago Auto Show, please go to ChicagoAutoShow.com or ChicagoAutoShow.com/media.About the Chicago Auto ShowFirst staged in 1901, the Chicago Auto Show is the nation’s longest working auto exposition in North America. The present is produced by the Chicagoland’s new-car seller affiliation, the Chicago Automobile Trade Association, which has staged the present since 1935. The 2022 public present is Feb. 12-21 at McCormick Place. For extra data and the newest updates, go to ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com.About the Chicago Automobile Trade AssociationBased in 1904 and situated in Oakbrook Terrace, the Chicago Automobile Trade Association is comprised of greater than 400 franchised new-car sellers and an extra 150 allied members. The group’s seller members make use of about 19,000 individuals within the metropolitan space. The affiliation has produced the world well-known Chicago Auto Show since 1935. For extra data, please go to www.CATA.data.About the Association of National Advertisers The ANA’s (Association of National Advertisers) mission is to drive progress for advertising and marketing professionals, manufacturers and companies, the trade, and humanity. The ANA serves the advertising and marketing wants of 20,000 manufacturers by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and worldwide firms, together with client-side entrepreneurs, nonprofits, fundraisers, and advertising and marketing options suppliers (knowledge science and know-how firms, advert companies, publishers, media firms, suppliers, and distributors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for greater than 50,000 trade members that collectively make investments greater than $400 billion in advertising and marketing and promoting yearly.SOURCE Chicago Auto Show
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