SmartBug Media® Elevates Jen Spencer to CEO

IRVINE, Calif., Jan. 4, 2022 /PRNewswire/ — SmartBug Media — a number one Intelligent Inbound® advertising and marketing company that assists companies in producing leads, rising consciousness and constructing model loyalty by means of inbound advertising and marketing, digital technique, design, advertising and marketing automation, income operations, and public relations — immediately introduced that it has promoted Jen Spencer to chief government officer efficient February 1, 2022. Ryan Malone, SmartBug’s founder and present CEO, will proceed serving the corporate in his position as chairman of the board.

Jen Spencer promotes to CEO of SmartBug Media as company’s founder, Ryan Malone, stays chairman of the board.

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Jen Spencer’s promotion to CEO represents the following chapter in her extremely profitable profession at SmartBug, the place her efforts as a senior chief have contributed to a number of necessary milestones on the firm, together with incomes 5 consecutive Inc. 5000 nominations and three consecutive Adweek 75 recognitions, being named as HubSpot’s Partner of the Year, experiencing all-time highs in income and profitability, and finishing its first acquisition within the e-commerce house.

Spencer’s promotion to CEO represents the following chapter in her extremely profitable profession at SmartBug, the place her efforts as a senior chief have contributed to a number of necessary milestones on the firm, together with incomes 5 consecutive Inc. 5000 nominations and three consecutive Adweek 75 recognitions, being named as HubSpot’s Partner of the Year, experiencing all-time highs in income and profitability, and finishing its first acquisition within the e-commerce house.

“Jen and I’ve labored collectively for years, and as I transition my duties in day-to-day operations, I couldn’t consider a greater individual to proceed our mission and additional strengthen SmartBug’s robust management place in our market, ” stated Ryan Malone, SmartBug’s founder and present CEO. “We completed 2021 with one other 12 months of unbelievable progress, seasoned administration and management groups, and a broad and rising portfolio of robust companions and prospects, with 2022 trying even higher as we deliver on key new hires and advance inner leaders. I’m very excited to help Jen and the board as we proceed to present income progress for our prospects and profession progress for our SmartBug group.”
In her first full 12 months as SmartBug’s VP of Sales and Marketing, Jen applied a gross sales and advertising and marketing program that resulted in 70% 12 months over 12 months income progress, incomes SmartBug the title of HubSpot’s Global Partner of the Year (2018), and paved the way in which for American Discovery Capital’s funding in SmartBug in early 2020.Prior to SmartBug, Spencer constructed a number of demand era and gross sales enablement packages from the bottom up and has expertise working inside know-how startups, publicly traded corporations, mid-market organizations, and the not-for-profit house. She constructed and executed a GTM technique at nettime options to promote direct when 90% of income got here by means of channel companions. This resulted in a profitable exit when nettime was acquired by Paychex, the place she then overhauled the advertising and marketing technique for Paychex’s two different mid-market-facing acquisitions (ExpenseWire, MyStaffingPro). Spencer then joined Allbound as a founding group member, chargeable for producing the corporate’s first $2M in ARR by implementing an inbound gross sales and advertising and marketing program that disrupted a then laggard aggressive house of accomplice relationship administration (PRM).In his continued position as Chairman of the Board, Malone will play a powerful position in SmartBug’s strategic route and M&A actions, in addition to evangelizing SmartBug’s distinctive pioneering remote-first enterprise mannequin and work tradition. “Ryan was clear with us once we made our funding that in some unspecified time in the future he would search to switch administration of the day-to-day operations to proceed working with ADC on core strategic and organizational growth initiatives at SmartBug, whereas devoting extra time to his beautiful spouse and younger daughters, ” stated Michael Denbeau, accomplice at American Discovery Capital. “Jen was one of many first folks we met on the firm once we made our funding — it was clear then that she was a star, and we now have been privileged to work together with her these previous few years. We congratulate Jen on her well-deserved promotion and are excited to proceed our work together with her, Ryan and SmartBug’s first-class group.””It is really my honor to keep on the work that Ryan Malone started practically fifteen years in the past, in partnership with the supportive, energizing group at American Discovery Capital,” stated Jen Spencer. “SmartBug has been a beacon of inspiration and innovation within the inbound advertising and marketing house, as confirmed by its regular progress and charismatic tradition. I’m extremely pleased with our group and look ahead to what we are going to accomplish collectively.”ABOUT SMARTBUG MEDIA®SmartBug Media® is a globally acknowledged Intelligent Inbound® advertising and marketing company helping companies in rising income by producing leads, rising model consciousness and constructing buyer loyalty by means of content material advertising and marketing, gross sales enablement, income operations, internet growth, advertising and marketing automation and public relations.As HubSpot’s 2018 Global Partner of the Year, SmartBug® is the highest-rated HubSpot accomplice on the earth immediately. The firm has not solely been named to the Inc. 5000 listing of fastest-growing corporations 5 years in a row, but it surely has additionally been named to the Adweek Fastest Growing Agencies listing thrice and gained various Great Place to Work® and Comparably awards. With lots of of awards for shopper work — and a group holding a mixed 1,000-plus advertising and marketing certifications — SmartBug is absolutely devoted to delivering shopper success and an unparalleled company expertise. For extra details about SmartBug Media, go to smartbugmedia.com. For SmartBug Media inquiries, contact: Jennifer Tolkachev, PR DirectorSmartBug Media 949-236-6448 [email protected] SOURCE SmartBug Media

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