SharpLink Gaming Acquires FourCubed, Owner of the Industry’s Leading iGaming and Affiliate Marketing Network Comprised of Over 12,000 Sub-Affiliates

Strategic Acquisition Expected to Unlock and Fuel Conversions and Customer Lifetime Value of SharpLink’s 2.5 Million and Growing Base of Fantasy and Sports Game PlayersMINNEAPOLIS, Jan. 05, 2022 (GLOBE NEWSWIRE) — SharpLink Gaming Ltd. (Nasdaq:SBET) (“SharpLink” or the “Company”), a pioneer of game-changing technological options and experienced-based companies for the U.S. on-line sports activities betting trade, as we speak introduced that it has acquired sure belongings of FourCubed Management, LLC and 6t4 Company (collectively, “FourCubed”), together with FourCubed’s iGaming and internet affiliate marketing community targeted on delivering high quality visitors and participant acquisitions, retention and conversions to iGaming operator companions worldwide.SharpLink has acquired sure belongings of FourCubed for whole consideration of $8.15 million, which consists of $6.5 million in money and the issuance of roughly 600,000 restricted strange shares of SharpLink. The transaction additionally supplies for an earn-out fee of as much as roughly 600,000 extra restricted strange shares based mostly on the acquired enterprise reaching particular agreed-upon efficiency benchmarks.Rob Phythian, Co-Founder and CEO of SharpLink, said, “The FourCubed strategic acquisition provides an trade revered working crew with a long time of mixed expertise in conversion by way of internet affiliate marketing companies and in securing extremely worthwhile, recurring, internet gaming income contracts with many of the world’s main iGaming operators. Moreover, FourCubed has differentiated itself by forming sticky relationships with its prospects by way of its excessive tech, excessive contact technique and confirmed participant conversion methodologies. SharpLink has greater than 2.5 million gamers partaking with our fantasy and sports activities video games platforms by way of our community websites and our sports activities league and media partnership websites. We consider that FourCubed’s expertise platform, its crew’s internet affiliate marketing experience, in addition to its strategy to participant conversions, might be readily tailored to SharpLink’s platform, unleashing extraordinary worth from our rising viewers of sports activities followers as adoption of our C4 sports activities betting conversion expertise continues to speed up.”Story continuesEstablished in 2005, FourCubed owns and operates a global iGaming affiliate community comprised of over 12,000 sub-affiliates and has delivered over 1.8 million referred gamers since the community’s launch in 2008. For the previous three years, FourCubed has averaged annual revenues of greater than $5.5 million, with over 90% of its income stemming from recurring internet gaming income contracts with many of the world’s elite iGaming operators, together with Party Poker, bwin, UNIBET, GG Poker, Bet365, 888 poker, betfair and others.Continuing, Phythian famous, “We additionally consider that FourCubed has reached a key inflection level in its personal proprietary enterprise evolution and is ideally poised for dynamic development of its on-line poker and on line casino gaming operations by way of growth in the quick rising iGaming and sports activities betting markets in the U.S. Consequently, we consider that this acquisition supplies SharpLink with the added firepower to assist form our Company into a real trade pressure.”Chris Carlson, Founder of FourCubed, has been named as Vice President of Conversions at SharpLink, charged with managing internet affiliate marketing technique and execution, collaborating on partnership improvement and development and driving profitability. Commenting on the acquisition, Carlson stated, “I’ve recognized Rob for years and have developed great respect for him and for his many profession accomplishments. I consider that our firms’ united strengths and respective spheres of affect in the trade will create a catalyst for pronounced development of SharpLink nicely into the foreseeable future. With the iGaming and sports activities betting markets starting to realize notable momentum in the U.S., we couldn’t be extra enthusiastic about the alternative to assist guarantee SharpLink wins trade dominance as the most popular accomplice to media operators, leagues and sportsbooks looking for to optimize participant engagement and buyer lifetime worth of sports activities followers transformed to sports activities bettors.”About SharpLink Gaming Ltd.Founded in 2019 and based mostly in Minneapolis, Minnesota, SharpLink is a number one on-line expertise firm that connects sports activities followers, leagues and sports activities web sites to related and well timed sports activities betting content material. SharpLink makes use of proprietary, clever, on-line conversion expertise to transform sports activities followers into sports activities bettors for licensed, on-line sportsbook operators. SharpLink’s clever C4 Sports Betting Conversion Platform delivers and determines the greatest sportsbook betting gives and expertise for every recognized consumer. Using subtle, AI-enabled behavioral modeling and monitoring applied sciences, and by analyzing consumer’s previous and current behaviors, we serve sports activities followers with customized betting gives particularly tied to every fan’s favourite sports activities, groups and gamers. Additionally, SharpLink makes a speciality of serving to sports activities media firms develop methods, merchandise and modern options to drive deep buyer engagement with extremely interactive sports activities video games and cell purposes. SharpLink is run by trade veterans with a number of profitable exits in the sports activities gaming sector. For extra data, please go to the SharpLink web site at StatementsThis launch incorporates forward-looking statements which are topic to numerous dangers and uncertainties. Such statements embody statements concerning the anticipated development in the on-line betting trade, the anticipated advantages to the Company ensuing from the acquisition of FourCubed, the skill of the Company to attain the similar or related revenues as FourCubed following the acquisition, the skill of the Company to successfully combine FourCubed’s applied sciences and operations into its enterprise, the potential development of FourCubed’s enterprise, the Company’s skill to develop its enterprise, the potential advantages of the Company’s merchandise, companies and applied sciences and different statements that aren’t historic info, together with statements which can be accompanied by the phrases “intends,” “might,” “will,” “plans,” “expects,” “anticipates,” “initiatives,” “predicts,” “estimates,” “goals,” “believes,” “hopes,” “potential” or related phrases. Actual outcomes may differ materially from these described in these forward-looking statements on account of sure elements, together with with out limitation, the Company’s skill to efficiently handle the integration of FourCubed’s enterprise and applied sciences into its operations, the Company’s skill to attain worthwhile operations, authorities regulation of on-line betting, buyer acceptance of new merchandise and companies, the results of the unfold of Coronavirus (COVID-19) and future measures taken by authorities in the nations by which we function on our operations, the demand for our merchandise and our prospects’ financial situation, the influence of aggressive merchandise and pricing, the prolonged gross sales cycle, proprietary rights of the Company, the Company’s skill to acquire the capital assets essential to fund its enterprise, and different danger elements detailed in the Company’s annual report and different filings with the United States Securities and Exchange Commission. The Company doesn’t undertake any duty to replace the forward-looking statements on this launch.CONTACT INFORMATION:SHARPLINK INVESTOR RELATIONS:SHARPLINK MEDIA RELATIONS:SharpLink Gaming Ltd.Hot Paper LanternDodi Handy, Director of CommunicationsMichael Adorno, Vice President, CommunicationsPhone: 407-960-4636Phone: 212-931-6143Email: [email protected]: [email protected]

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