Neeraj Chopra joins funding round for influencer marketing startup

Olympic gold medallist Neeraj Chopra has warmed as much as enterprise investing, following the footsteps of many celeb sportspersons, by betting an undisclosed sum on influencer marketing platform One Impression.

An announcement from the startup stated Chopra invested in a “strategic round” which noticed the corporate increase USD 1 million (about Rs 7.4 crore) from a clutch of traders, together with Karandeep Anand (previously with Meta), Varun Alagh of Mamaearth, Anupam Mittal of People Group and stand-up comedians Zakir Khan and Kanan Gill.

Known to tug off audacious feats within the sporting area, many sportpersons have taken to the high-risk, high-return sport of enterprise investing to develop their earnings. Shooter Abhinav Bindra, India’s first particular person Olympic gold medallist, had arrange a enterprise capital fund to spend money on startups.

One Impression stated it’s going to deploy the funds to construct product options for each manufacturers and creators, speed up hiring and scale operations each in India and key world markets.

The firm, which claims to have an annual income fee of USD 7 million and is concentrating on to the touch USD 35 million in 2022, can even be investing in creator development and monetisation alternatives.

The firm’s chief govt and co-founder Apaksh Gupta stated it plans to develop 10 occasions after the funding. It is working with manufacturers in India, US, UAE and Nepal at current.

“Our development trajectory is a testomony to our hard- work and has helped us set up the management place available in the market. I’m extraordinarily grateful & excited to welcome all of the traders who are actually turning into a part of our journey.

“Creator economic system is booming globally and I’ve a robust conviction within the staff’s and platform’s functionality to turn into a number one world influencer marketing vacation spot for tens of millions of advertisers,” he stated.(Only the headline and film of this report could have been reworked by the Business Standard employees; the remainder of the content material is auto-generated from a syndicated feed.)

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