Digital gifting helps Aussie startup drive product roadmap, HR engagement

A digital gifting platform has given Aussie startup, Luca Plus, a nifty device to not solely minimize by means of the litter and attain clients that may inform its product roadmap, but additionally reward staff.  
Luca Plus is a homegrown, all-in-one cloud-based accounting software program software for SMEs with a selected emphasis on creating and sending safe e-invoices. The platform makes use of Blockchain digital ledger know-how to offer verification and safety of accounting information and to mitigate bill fraud.
Luca Plus advertising and marketing and enterprise improvement supervisor, Daniela Herrera, advised CMO one of many huge hurdles the model has confronted is educating individuals who could also be fearful of subsequent era fintech, in addition to how Blockchain supplies a extra trusted system and true digital invoicing functionality. That’s seen content material advertising and marketing and digital occasions develop into key parts of the advertising and marketing combine.  

“It’s a change administration course of it doesn’t matter what… while you’re introducing a brand new piece of know-how, and competing in opposition to choices equivalent to Wave, Zoho or different free instruments, there’s an training course of we have to handle,” she mentioned. “With many free instruments, what these don’t let you know about is the safety facet or accessibility. We don’t cost by quantity; it’s limitless.  
“Through our providing you may see the revenue and loss, the cashflow. Luca additionally strikes with you, whether or not you’re a startup, at seed stage or working a bigger enterprise that requires you adopting an MYOB or Quickbooks. Luca Plus grows with you.”
But whereas some cut-through was being achieved by means of content material advertising and marketing, it was clear to Herrera extra perception was wanted across the wider product roadmap and person expertise proposition.  
Digital presents
It was the necessity to recognise worker contribution that originally led Herrera to have a look at the Shouta rewards platform. But she additionally shortly noticed its potential to assist Luca Plus to safe the client and prospect insights required to higher construct out Luca Plus’ product roadmap.
“When Covid hit, everybody was hit with surveys. I perceive why – we would have liked to do them as a result of in case you don’t ask clients what their ache factors are, chances are you’ll not have a product that’s match for market,” she mentioned. “We needed to step again and assume we had been getting cut-through with our education schemes and content material advertising and marketing, plus our webinars. But what ought to our product roadmap appear to be from a person expertise perspective? We wanted to cease the go-to-market technique and look extra carefully at what clients and prospects need and want.  
“So we put an excellent survey to not solely reply a few of these questions we would have liked to reply round if our product was match for function, however what our differentiation factors must be.”  
As a Stone and Chalk startup group member, Herrera got here throughout the Shouta App platform and determined to undertake the platform to drive rewards from each a HR in addition to buyer survey perspective. It was additionally an excellent likelihood to assist one other native tech innovator, she mentioned.  

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Shouta co-founder and CEO, Carly Shamgar, mentioned presents, dubbed ‘Shouts’ within the app, vary from espresso, drinks and a meal to manicures due to an array of service provider partnerships. Users may customise their very own shout for recipients, giving it their very own identify and picture/graphics by deciding on the ‘You Choose’ shout. The value of shouts range from $5 as much as $250 or customers can set their very own quantities inbetween. The prompt worth for a espresso, for instance, is $5 and this quantity is ready by default within the Shouta Biz web site.
‘Shoutees’ are despatched their present adopted by an SMS linking by means of to the Shouta app. Once registration is full, the Shoutee provides the present to their Shouta digital pay as you go Mastercard and to their cellular pockets to faucet and pay. Unlike many vouchers or present playing cards the place the recipient is proscribed to a selected product or retailer, Shouts could be spent anyplace Mastercard is accepted.  
To do that, customers add their very own .CSV file of recipients. They may customise design by submitting their very own graphics.  
Luca Plus used Shouta to provide again to staff on the finish of the 12 months, sending out a $150 voucher as a thanks for getting by means of a troublesome Covid-fuelled 12 months.  
With its survey, Luca Plus provided a $20 Shouta digital present to all those that accomplished the questions, chalking up greater than 200 responses. This method was effectively underneath the unique $8000 advertising and marketing funds anticipated to advertise and safe survey responses, Herrera mentioned. A follow-up e-mail thanking respondents for finishing the survey additionally included data on the Shouta present on its approach.  

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“Not solely had been we giving again to a startup, we had been additionally decreasing advertising and marketing spend and doing issues in a sensible, extra environment friendly approach, giving clients and future clients a thanks straight,” she mentioned. “I assumed this was a win-win scenario.”  
Luca Plus is now utilizing the vouchers as a part of its recruitment drive for 2 upcoming data B2B webinars, with the primary 200 registrations getting a $5 espresso voucher. It’s additionally methods to increase Shouta by means of its shopper base to allow them to present digital presents to their finish clients.  
As to the survey responses themselves, Herrera mentioned the staff is appearing on suggestions by giving its Solo Plan “some extra love”. It’s additionally methods to increase platform usability, in addition to including within the potential to ship an e-invoice straight from the platform in case you’re engaged on a authorities contract. Don’t miss out on the wealth of perception and content material offered by CMO A/NZ and signal as much as our weekly CMO Digest newsletters and data companies right here.   You may comply with CMO on Twitter: @CMOAustralia, participate within the CMO dialog on LinkedIn: CMO ANZ, comply with our common updates by way of CMO Australia’s Linkedin firm web page

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