PR company Forward has introduced the appointment of former Herd MSL expertise Lewis Shields as head of strategy and growth.The announcement:After its most profitable 12 months ever in 2021, unbiased artistic PR company FORWARD as we speak introduced the appointment of Lewis Shields to the newly created place of Head of Strategy and Growth. The appointment follows the launch of FORWARD’s new enterprise imaginative and prescient, strategy and model identification in 2021 and is a big rent to assist ship the enterprise’s growth plans. Shields will probably be a member of the company’s senior govt group.
Shields joins FORWARD from Herd MSL, the place he was their first social rent and, over eight years, grew the company’s social and content material advertising follow with purchasers, together with P&G, Telstra, Gumtree and ING. This included founding specialist social, content material and influencer company Touch Creative below Herd MSL. Shields was a associate of Herd MSL when it was offered to Publicis in 2017.
The appointment will strengthen FORWARD’s strategy providing and give attention to digital model expertise and the alternatives arising in Social Commerce. Lewis will report back to Founder & Managing Director Fergus Kibble, and work alongside GM, Caroline Lovejoy to construct on the company’s sturdy observe file of disruptive model campaigns.
Kibble stated: “We are thrilled to have Lewis becoming a member of our group with a transparent remit to speed up our company’s growth trajectory, increase our social and digital providing and proceed to ship finest at school consultancy to our purchasers. Lewis brings a wealth of information and knowledge to the company and has hit the bottom operating.”
Shields added: “I used to be drawn to FORWARD by the chance to work in an company that’s pushing itself and its purchasers to assume in another way about model communications and the long run client. The company’s observe file speaks for itself, and I’m wanting ahead to taking part in a task in its acceleration and enlargement.”
Shields brings 15 years of worldwide content material advertising and social media expertise, an MA in Social Anthropology from the University of St Andrews (Scotland) and participated within the 2021 cohort at The Marketing Academy.
As half of their 2022 growth plan, FORWARD is recruiting for a number of roles, together with Senior Account Executives, Account Managers, and an Account Director. They are recruiting each full-timers and these searching for extra versatile or freelance work alternatives.Source: Forward media launch