The inaugural US Partnership Awards, programmed by PerformanceIN, are the primary to recognise the significance of contemporary outcome-based partnerships that drive buyer worth, loyalty and development.
Founder of the awards, Matthew Wood, feedback: “Our companions have requested us to launch an awards programme devoted to the US marketplace for plenty of years, and we’re thrilled to make this a actuality.
“As manufacturers undertake a joined-up and holistic strategy to partnerships to fulfill enterprise targets, many are utilizing a multi-channel strategy to achieve and interact with customers.
“The US Partnership Awards will intention to recognise the easiest of associate advertising, which we outline as together with internet affiliate marketing, content material partnerships, cellular app and brand-to-brand, alongside influencer partnerships which might be more and more structured utilizing outcome-based KPIs.
“We really feel that partnerships ought to in the end drive buyer and enterprise worth and be inventive, supportive and cohesive. They take many kinds and we’re excited to see how the brand new awards evolve in the years to come back.”
New Advisory Board
Over the following couple of months, the group shall be working with a contemporary advisory board to finalise the roster of classes and ensure the breadth of the awards.
Matthew provides: “We are not working in a siloed world, and profitable partnerships and campaigns can embody a number of advertising channels and applied sciences working collectively to fulfill outcome-based targets.”
Affiliate advertising has an extremely vibrant future; with its adoption by super-apps, content material creators and content material partnerships, its capacity to be versatile, clear and accountable holds it in nice stead. The exhausting work of affiliate networks, OPMs and the Performance Marketing Association has ensured it’s a key instrument in the armoury of agile SMEs and huge manufacturers alike.”
“Equally, over the past couple of years we’ve seen how essential influencer partnerships have develop into. That’s a development that’s not set to stall. Whilst content material, app and brand-to-brand partnerships have seen equally spectacular outcomes. Our new awards will cowl all of those areas and extra as we have a good time inventive and profitable digital partnerships.”
The awards shall be open for entries throughout Q2, with the ceremony going down in the US throughout This fall. To keep updated signal as much as the occasion publication.
Partnership alternatives can be found – attain out to Drew Cameron for particulars and observe the awards on LinkedIn to be the primary to know when classes are introduced.