Instagram’s the Platform of Focus for Marketers in 2022, According to New Research

Which social media platform will your corporation be specializing in in 2022?
TikTok is the app of the second, although probably not a match for all manufacturers, whereas Facebook appears to have misplaced some of its shine, and Instagram stays massively widespread.
We not too long ago posted a ballot on LinkedIn to discover out which platforms our viewers of entrepreneurs could be wanting to faucet into extra all through the yr, which offers some attention-grabbing notes on how companies are approaching their 2022 methods.

As you possibly can see right here, LinkedIn got here out nicely on prime, garnering 43% of the vote. Which underlines the alternatives of LinkedIn for advertising – however as some of our readers have famous, there’s a pretty important platform bias in these polls, with the platform you’re posting to usually favored closely by the outcomes.
We put that to the take a look at by posting the very same ballot to Twitter – which, it’s price noting, doesn’t embody Twitter as an choice.

It’s additionally price noting that the response numbers fluctuate considerably – the LinkedIn ballot generated over 2,100 responses, whereas the Twitter one solely garnered 230.
But nonetheless, there some attention-grabbing traits to notice, with Facebook approach again in phrases of said precedence, and TikTok additionally a lesser consideration, primarily based on these replies.

Accounting for potential platform bias, it appears that evidently Instagram is the total chief in advertising focus heading into the yr – which, once more, is just a little unusual contemplating the rise and rise of TikTok, which looks like it ought to be extra of a precedence, primarily based on its utilization and cultural influence.
But then once more, as famous, TikTok promotions aren’t for everybody, and you may attain a much wider viewers on IG for now. Which it’s also possible to attain on Facebook, which continues to be the most used platform by far, and throughout extra demographic subsets. Maybe Facebook’s simply not cool anymore, or perhaps entrepreneurs are sad with declining outcomes from the app.
Either approach, if these responses are certainly right, and Facebook does turn into a lesser precedence, that would additionally open up new alternatives to attain your target market in the app, as fewer advertisers making it a spotlight may imply much less competitors for consideration, which might be one thing to keep watch over all through the yr.
Though at the identical time, giving extra precedence to one app doesn’t essentially imply de-prioritizing others.
It’s attention-grabbing to get a gauge on the place entrepreneurs are wanting, and the way totally different apps are trending in phrases of enterprise precedence. We’ll look to hold working polls on numerous parts all through the yr, in order to glean insights into totally different facets of social media advertising in order to assist information your strategy, primarily based on trade traits.

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About the Author: Amanda